Brand Executive (Central Nervous System)
Brand Marketing
Salary
Location
Job Overview And Responsibility
Summary: • Develop strategic approach in implementation for brand strategy • Show excellent execution of marketing activities • Conduct stakeholder management well Core Job Responsibilities: • Build brand plan for assigned products and execute marketing with TA Manager effectively and efficiently. • Develop sufficient promotional materials such as brochures, catalogues, and information booklets that are in line with product positioning. • Cooperate with related partners (in-house or outsource) to conduct market surveys on promotional programs to understand customer behaviors, perception, and acceptance. • Evaluate effectiveness of promotion efforts through strict follow-up on the execution of promotional programs. • Support in developing product training for the field force on an ongoing basis. • Keep the field force updated on product knowledge and competitor information. • Review complaints and propose solutions related to assigned products. • Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activities to propose market opportunities for the product. • Collect, compile, verify, and analyze data on product performance and customer feedback, and report findings to relevant managers. • Provide information for forecasting product demand in the market, identify potential supply issues, and develop contingency plans. • Actively assist the Marketing team in arranging symposiums, seminars, public education events, and exhibitions in coordination with the field force.
Required Skills and Experience
Work Experience: • More than 3-4 years of experience in a representative role in the pharma industry • Comprehensive industry knowledge Professional Skills: • Communication skills • Project management skills • Data analysis • Customer insight Behavioral Skills: • Continuous improvement behavior • Apply Abbott Capabilities Framework Language Skills: • Good command of English and Vietnamese Computer Skills: • Good knowledge of computer-based programs, including spreadsheets and graphics MINIMUM EDUCATION REQUIRED • Bachelor’s degree or equivalent • University graduate, preferably in pharmacy
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prefer candidates who can onboard as soon as possible
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