Director of Brand & Communications

Job Overview And Responsibility

The Director of Brand & Communications owns how the company thinks, speaks, and shows up across all channels. This role is responsible for building and maintaining a clear, credible, and differentiated brand narrative, ensuring consistency across internal and external communications. Core Responsibilities 1. Brand Narrative & Positioning - Own the company’s brand positioning, value proposition, and messaging architecture - Define and maintain brand voice, tone, and language guidelines - Ensure all communications reinforce a single, coherent narrative - Translate complex ideas into simple, compelling stories 2. Writing & Content Leadership - Set the editorial direction across all channels - Personally write and/or edit: • Founder narratives and thought leadership • Long-form articles, essays, and reports • Website and product messaging • Key announcements and strategic documents - Maintain a high bar for clarity, structure, and substance in all written output 3. Omnichannel Communications - Own messaging consistency across: • Website • Social media • Editorial content • PR and external communications • Internal communications - Define what each channel is for—and what it is not - Ensure message adaptation without message dilution 4. External Communications & Reputation - Lead PR strategy, key announcements, and media narratives - Support partnerships and launches with clear, aligned messaging - Protect and strengthen brand credibility over time 5. Internal Communications - Shape internal narratives that reinforce vision, strategy, and priorities - Help teams understand why decisions are made, not just what is decided - Act as a clarity layer between leadership and the organization 6. Cross-Functional Collaboration - Work closely with: • Founders (strategy → narrative) • Research (insight → story) • Design (words before visuals, not after) • Product (value articulation, not feature dumping) - Ensure communication supports long-term brand equity, not short-term noise