Content Marketing Associate

Job Overview And Responsibility

Content Development & Tracking: - Develop and manage content for the company website, blogs, SEO articles, landing pages, case studies, whitepapers, and guides… - Build content plan, execute and manage social media content for the company’s various social platforms - Craft persuasive content for email marketing campaigns - Produce copies for marketing materials such as brochures, flyers, posters, and direct mail pieces - Collaborate with the marketing team to brainstorm new campaign ideas and messaging - Ensure consistency in tone, voice, and brand messaging across all written communications - Stay up to date on industry trends and best practices in copywriting and content marketing - Proofread and edit copy to ensure high-quality, error-free content - Measure the performance of written content and provide recommendations for improvement Event Support & Coordination: - Coordinate with other departments to organize company events - Develop event-related marketing materials - Create and share content to attract, engage, and retain potential customers - Support lead following up after the events Lead Generation Support: - Utilize the company resources to search for potential customers and create a customer database for marketing activities - Support the lead processing MQL->SQL when required