Junior User Acquisition Specialist (Music Entertainment Platform)
Tổng quan về công việc và trách nhiệm
OBJECTIVES Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.) WHAT YOU WILL DO Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Tiktok, Applovin, ASO, etc.) Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets Work closely with Production and Creative teams to provide UA insights to improve product marketability Work closely with global vendors / ad networks to optimize campaigns Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
Kỹ năng và kinh nghiệm tối thiểu
QUALIFICATIONS 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust) In-app marketing experience for driving deeper conversions Data analysis, Strategic & Tactical planning, Problem solving Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management Good communication (English writing and speaking skills) Customer-oriented, Innovative, Emotional intelligence Hunger and humble for learning, sharing, teamwork and self-development Resilient and adaptable under changes and uncertainties
Tại sao ứng viên nên làm ở đây
Flexible working time Learning and leisure budget Annual Company Bonus Team-building budget Lunch and parking allowance Enjoyment of music activities Employee Assistance Program 13th month salary
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