B2B Outbound Marketing Specialist

Job Overview And Responsibility

This role owns the outbound lead generation engine end to end: building and running cold email campaigns, sourcing and qualifying prospects, and operating the marketing automation system that nurtures leads from first contact to sales-ready. The role combines hands-on outbound execution with the RevOps work needed to track, score, and prepare leads for handoff. Outbound Execution • Build and run multi-step cold email sequences on a dedicated platform (Instantly, Lemlist, Smartlead, or equivalent) • List building and prospect data cleaning via Apollo.io and LinkedIn Sales Navigator based on the defined ICP • Manage deliverability: domain warm-up, domain health monitoring, inbox separation, bounce and spam rate control • Write and A/B test email copy by target market (US, UK, AU, SG, EU) RevOps and lifecycle • Operate CRM workflows (HubSpot or equivalent): classify leads by lifecycle stage, score and filter MQL/SQL • Track engagement signals (open, click, reply) and nurture leads that are not yet ready until they reach the handoff threshold • Hand qualified leads to the Sales team following an agreed process, with full context attached • Report on metrics: positive reply rate, MQL/SQL, CPL, conversion rate, and quality of handed-off leads Sales & Marketing Collaboration • Work directly with the Sales team to align on ICP definitions, target accounts, and outreach timing • Collaborate closely with the Social Media Manager to align outbound themes, CTAs, and campaign timing • Share outbound performance data to inform content and positioning decisions • Report campaign outcomes to the Marketing Manager with clear metrics and recommendations