CompanyWPP

WPP is a global leader in marketing services, known for its creative transformation approach. Originally established in 1971 as Wire and Plastic Products Ltd., the company shifted its focus to marketing in 1985 under the leadership of CEO Martin Sorrell, who renamed it WPP Group plc. WPP offers a wide range of services, including advertising and media solutions, public relations, branding and design, and information and consultancy through its subsidiary, The Kantar Group. The company creates impactful marketing campaigns and provides data-driven insights, leveraging technology and AI to enhance its offerings. With a presence in over 100 countries and more than 1,400 locations, WPP employs over 100,000 people and serves a diverse clientele, including over 300 Fortune 500 companies.