About US
About CEL Asia
CEL Asia is a prominent management consulting firm specializing in supply chain, operations, and logistics transformation across Southeast Asia. With deep expertise in operational excellence and end-to-end supply chain strategy, CEL partners with organizations to optimize their business performance, increase efficiency, and drive sustainable growth. The company works closely with clients from a variety of industries — including manufacturing, retail, FMCG, and distribution — delivering tailored, data-driven solutions to complex operational challenges.
Known for combining strategic insight with hands-on implementation, CEL Asia bridges the gap between strategy and execution. The firm emphasizes measurable results, leveraging advanced analytics, process reengineering, and operational best practices to help businesses improve service levels, reduce costs, and enhance overall competitiveness. With a strong presence in Southeast Asia, CEL continues to be a trusted partner for companies looking to navigate the dynamic regional market and build resilient, agile supply chains for the future.
MISSION
To empower every person and every organization to “experience” the true meaning of logistic forwarding that we have promised to flourish and withstand the ever-competitive and fast-paced market.
EXPERIENTIAL FORWARDING
We ensure that we are committed to bringing the best experience in freight forwarding to all our customers and clients with excellence in engagement, brilliance in customer satisfaction, precise pin-point delivery, and fineness in safety. We are also determined to strive and will always go the extra mile to achieve our goals in whatever we do. With this, ‘EXPERIENTIAL FORWARDING’ is our company's promise.
