Our story began in 1994 when pt Profesindo Reksa Indonesia (PRI) was formed as the legal entity of Founding Partner Pri Notowidigdo's executive search business. After 25 years of corporate life, Pri decided to fulfill his dream of starting his own business in Executive Search where he could be more innovative and creative in providing sustainable and value added solutions to clients. His desire was to partner with mid-cap clients who shared a common vision and similar values. Underlying this orientation has been a strong commitment to professionalism, respect, and integrity. Since 1994, pt PRI's trade name has gone through a number of transformations - from TASA International to The Amrop Partnership - two reputable international brands. After building the Amrop brand in Indonesia over a period of 20 years Pri decided to go Indonesian yet still maintain global collaborations. Using the trade name of PRI for People Matters it has leveraged off its being a member of Arghajata Alliance and Pri's extensive network personally developed and maintainer over the years. pt PRI's strategic alliances currently have a strong coverage in ASEAN, Japan, and Australia with relationships maintained in Canada and the United States. In Indonesia, pt PRI's PRI for People Matters was restructured 5 years ago to bring together a number of senior professional with a common vision, shared values, global experience, and the wherewithal to contribute meaningfully to clients in terms of industry, consulting engagements, and country. Our mission, as a boutique consultancy, is to provide bespoke services for C-Suite Executive Search, Executive Coaching & Mentoring, Board Advisory and Board Membership.
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