Digital Marketing Expert

Tổng quan về công việc và trách nhiệm

- Build a framework, processes and effective management of digital marketing activities - Build a management framework for digital marketing activities of the Marketing Division and the bank-wide units: efficiency, budget, compliance with guiding standards. - Develop digital marketing implementation and control processes. - Develop and manage the budget for the department's activities. - Periodic training and guidance on digital marketing knowledge. - Build online/digital marketing database to analyze and make timely decisions. - Develop a process to coordinate digital marketing implementation across the line. - Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multi-dimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing. - Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels. - Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns. - Support for Brand/Brand và Retail Marketing activities on digital marketing channels - Develop và implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget. - Manage access frequency và optimize digital media resources in the digital environment. For example: Email, Website, Fanpage, Search… - Collaborate with related departments to build tools to collect data on customer behavior on digital media channels. - Search for new digital trends in the market and propose solutions to develop, widen and diversify digital marketing channels. - Ensure digital marketing programs and campaigns are measured with metrics that are consistent with business targets. - Administration of continuous optimization of program performance, digital marketing campaigns based on a performance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment. - Other duties as assigned by Director of Marketing Division and/or Senior Director of Digital Marketing Manager.