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Brand Manager

Branding Marketing Management Marketing Brand Management IMC Market Development

Icon company Công ty

AFOTECH

Icon salary Lương GROSS
Lên đến $1.400
Icon Location Vị trí
Hanoi
Icon Vacancies Số lượng còn trống
1 persons

Phúc lợi

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Tổng quan về công việc và trách nhiệm

THE ROLE The Brand Manager is responsible for developing and deploying above-the-line marketing plans aligned with Business Strategy. He/she is also responsible for brand building, driving awareness of key product categories on growth, relevant communication and innovation related to the target customers and focused market. The position is based in Hanoi. He/she hierarchically reports to the Marketing Manager. MAIN RESPONSIBILITIES - Understand market dynamics, competition, consumer/contractor/architect/customer insights through research, competitive trends, trade visits; - Understand media landscape and trends to maximize investment and effectiveness; - Brand positioning vs. competitors. - Define media channel mix and affordable price positioning to extend brand awareness in potential markets/categories; - Market understanding and explore opportunities for building brand leadership within assigned categories; - Align with other business functions to ensure timely and effective launches; - Manage above-the-line marketing budget effectively; - Work with headquarters and relevant agencies for developing and implementing communication plans within approved budgets; - Integrate brand positioning across all elements of the marketing mix for both ATL and BTL. - Manage and develop brand team for great team spirit and environment; - Leverage employee skills for high efficiency; - Provide training and coaching for team members.

Kỹ năng và kinh nghiệm tối thiểu

- University degree, major in Marketing, Business Administration, or Foreign Trade; - Minimum 5 years of experience in Marketing Field and 1+ year of experience at a management level with a scale of 1 - 2 team members - Category: FMCG, Electronic Appliances, Construction Materials; - Intermediate English; - Effective negotiation skills and selling skills; - Good communication and organizational skills; - Presentation skills, planning, analyzing, communicating, creating, and implementing. - Cross Functional Appreciation; - Good understanding of the local market and consumer behavior.

Tại sao ứng viên nên làm ở đây

- Participation in social insurance, health insurance, and unemployment insurance according to the company’s policies. - Work schedule: 26 days per month, from Monday to Saturday weekly. - Annual leave: 12 days. - Holiday and Tet bonuses as per company regulations. - Annual vacation trips. - Participation in domestic and international training courses.


Job Q&A

Vị trí này ngoài lương cứng có incentive hay commission ko ạ

We haven't offered commission for BM yet

Vị trí này có yêu cầu về độ tuổi ko ạ

Hi, as long as he/she meets the requirements, there's no limit to the age

Địa chỉ cụ thể ở Hà Nội là gì đó ạ?

Hi, our office is located at 66 To Hien Thanh, Hai Ba Trung Dist, Hanoi. Please check the job post for more details

Lương có thể deal tầm $2000 đc không ạ?

It could be out of our budget for this role