Brand Manager

Tổng quan về công việc và trách nhiệm

THE ROLE The Brand Manager is responsible for developing and deploying above-the-line marketing plans aligned with Business Strategy. He/she is also responsible for brand building, driving awareness of key product categories on growth, relevant communication and innovation related to the target customers and focused market. The position is based in Hanoi. He/she hierarchically reports to the Marketing Manager. MAIN RESPONSIBILITIES - Understand market dynamics, competition, consumer/contractor/architect/customer insights through research, competitive trends, trade visits; - Understand media landscape and trends to maximize investment and effectiveness; - Brand positioning vs. competitors. - Define media channel mix and affordable price positioning to extend brand awareness in potential markets/categories; - Market understanding and explore opportunities for building brand leadership within assigned categories; - Align with other business functions to ensure timely and effective launches; - Manage above-the-line marketing budget effectively; - Work with headquarters and relevant agencies for developing and implementing communication plans within approved budgets; - Integrate brand positioning across all elements of the marketing mix for both ATL and BTL. - Manage and develop brand team for great team spirit and environment; - Leverage employee skills for high efficiency; - Provide training and coaching for team members.