Hiring High-Paying Digital/Technical Sales Roles l Aniday

1. What is Digital Sales Transformation? 

Digital Sales Transformation (DST) is the process of incorporating digital technology into every facet of a business’s sales processes. It is a part of the larger movement toward digital transformation in corporate culture. 

Digital transformation in sales encompasses several aspects, such as automating monotonous processes and leveraging data analytics to gain a deeper understanding of consumers and industry trends. Increasing the effectiveness and efficiency of the sales process will boost earnings and profits, which is the aim of the digital sales transformation. To do this, businesses must first make the appropriate investments in digital platforms and technologies. A digital sales plan outlining how to leverage these technologies to propel growth must also be developed.

Data-driven insights into what customers need and want enable this customer-centric approach. By using this data, companies may create items that are precisely suited to their target market, which will facilitate the closing of sales.

2. How does Digital Transformation benefit the company?

While there is no silver bullet related to improving team performance, sales executives may use digital transformation as an effective tactic. Among the advantages of the digital transition are:

• Assisting sales teams in becoming more productive and efficient. Sales teams may spend less time on administrative work and more time selling by automating chores and procedures.

• Aiding in the improved customer understanding of sales personnel. Sales teams may create more focused marketing and selling strategies by identifying trends and patterns with the use of data and analytics.

• Assisting sales teams in strengthening their client connections.

3. What are the important skills of Digital/Technical Sales? 

Learning about digital - When it comes to selling a service or product, starting from the customer's perspective, understanding their wants and desires, and understanding how to solve their problems is the key to success. According to a recent study, 65% of companies exceeded their revenue targets and had potential customers update their buyer personas within the past six months. By continuously analyzing social media activities using listening tools, personas can be identified and expanded as more changing needs or changing customer needs arise.

Content management - Content is an invaluable resource for a salesperson. When shared across social platforms, appropriate content will help attract and influence prospects in a positive direction, which will lead to conversions - of course, when done correctly. While it may seem simple to select and share relevant content for the target audience, to reap the biggest rewards, it's important to understand what to share, how to share it, and when to share that content.

Content creation - Expanding on the importance of content in sales, content creation is a skill that helps teams increase conversions and build long-term relationships. Managing and sharing content is effective, but creating unique content is very important. Currently, 86% of B2B companies use content marketing as part of their sales strategy. A clear sign of the importance of creating new, abundant, and engaging content.

Good usage in Social media platforms - With several social media channels out there, it's important to know which channel works best for the target audience. There's no time spent curating and sharing images on Pinterest or Instagram when the target prospects are active on LinkedIn. With limited time, it's essential to become familiar with where the potential customers spend their time.

Analytics expertise - Sales executives who can analyze customer online behavior have a distinct advantage because this skill enables them to proactively engage and make the consumer the center of selling their products or services. For e-commerce companies like Amazon and Walmart, they use data to gain an edge. By carefully evaluating users' web browsing habits, these companies understand their buyers, habits, and needs more, which leads to maximizing business profits.

Building trust - Trust is key in building online relationships. Many customers today value transparency more than anything else and purchase accordingly. Today's customers want to know everything about a product or service before they click the 'buy' button. Digital sales are responsible for providing as much information as possible and preventing customers from reaching the end of the shopping process and going through the pretty checkout page without knowing anything. Building trust through transparency is crucial to converting browsers into buyers online.

Problem-solving - Customers are always looking for solutions to their problems. Digital sales who provide targeted insights or practical solutions to an issue will create a positive online brand image and transform potential customers into official customers in a big way.

3. Roles and Responsibilities of Digital Sales

• Provide bi-monthly digital customer reports using internal software and Excel spreadsheets.

• Support account planning, development, and closure of digital sales proposals with the Account Executive

• Always stay up to date on trends and innovations in online advertising

• Filter a range of viable solutions into a concise marketing plan within the budget

• Effectively communicate needs, issues, and account status to the Account Executive

• Excellent customer service skills, organizational abilities, and follow-up

• Create digital display ads as needed in Photoshop

• Bachelor's degree in Marketing/Business/Communications or related experience

• x years experience in digital marketing communications

• Proposal development skills

• Demonstrate a professional and positive attitude

• Experience and awareness in conflict resolution

• Strong written and verbal communication skills

• Effective time management

• Ability to clearly explain complex concepts

• Consistently and meticulously track and support a process

• Attention to detail, superb organizational skills

• Enjoy working in a team environment

• Proficient in Photoshop and Microsoft Office Suite (Excel, Word, PowerPoint)