Hiring High-paying Digital Marketer Roles | Aniday

1. What is digital marketing?

Digital Marketing refers to carrying out marketing activities on digital platforms. Unlike traditional marketing, Digital Marketing can better engage users and measure effectiveness through specialized tools.

It includes Content Marketing, Social Media Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, SEM/SEO, and Paid Advertising.

2. Types of media in Digital Marketing

There are 3 classified media types for marketers to plan campaigns on each channel for optimized effectiveness:

• Paid Media: Brands/businesses pay these channels to advertise (social ads, KOLs, etc)

• Owned Media: Communication channels owned by businesses themselves (websites, fan pages, blogs)

• Earned Media: Gained from customers/public discussing brand information, and self-marketing.

3. Key benefits of Digital Marketing

• Better target audience reach

• Easier tracking and process monitoring

• High ROI (Return on Investment)

• More stable earnings if done correctly

4. Common Digital Marketing terms

• Lead

• Qualified Lead

• CPL

• CPC

• Website Traffic

•  Average Session Duration

• Bounce Rate

• Organic Traffic

• PageRank

• Click-through-rate

• Advertising ROI index

• Conversion Rate

• Unsubscribe Rate

5. Skills required for a Digital Marketer

• Data analysis - Nowadays, data analysis tools are widely used, providing marketers with information needed to understand customers and target them with relevant messages. Through analysis, businesses can see KPIs and make correct strategic decisions for future development.

• Writing and editing skills - Content is central to digital marketing. Writing and editing are not just producing blog posts and landing page content, but connecting with your target audience through compelling, persuasive messages that motivate action. Of course, relevant, well-written content is essential for any digital marketer. But combining with SEO results in higher content rankings in search engines.  

• SEO and SEM skills - Remember, SEO and SEM are strategies responsible for driving traffic to your website. An in-depth understanding of this knowledge will help implement marketing strategies better.

• Listening skills - A common mistake of brands is focusing too much on content creation and promotion, failing to establish good relationships with customers they expect to advocate or promote their business. 

• CRM skills - Customer relationship management relates to strategies that track and maximize customer experiences. Understanding interactions and experiences allows personal, and emotional connections improving user experience.

• Basic design skills - With foundational design principles and knowledge, communicating intended content displays becomes easier.