Working at Dentsu Singapore: Company History, Culture, Benefits, and Leadership

In the bustling heart of Singapore's advertising landscape stands a powerhouse known for its innovation, creativity, and strategic prowess — Dentsu Singapore. In this blog post, Aniday will take you on a journey through the company's history, delve into its distinctive culture, explore the comprehensive benefits it provides to its employees, and introduce you to the key players steering the ship.

Company History: A Tapestry of Innovation

In the 1980s, Dentsu Singapore planted its roots in the local advertising scene, quickly establishing itself as a prominent player. The agency's ability to understand consumer behavior and craft impactful campaigns paved the way for steady growth and recognition. As the advertising landscape evolved, so did Dentsu Singapore. 

In the 1990s, the agency expanded its services and ventured into digital marketing, showcasing a foresight that would prove invaluable as the digital landscape matured.

The 2000s marked a period of industry leadership and global recognition for Dentsu Singapore. Innovative campaigns, a data-driven approach, and a commitment to creativity earned the agency numerous accolades, including prestigious Cannes Lions and Effie Awards. In 2012, Dentsu Singapore took a significant step by becoming part of the Dentsu International network, further amplifying its global reach and capabilities.

As we step into the present and beyond, Dentsu Singapore continues to evolve and innovate. Embracing emerging technologies like artificial intelligence and data analytics, the agency remains at the forefront of the industry, delivering cutting-edge marketing solutions.

Culture: Where Ideas Flourish and Teamwork Thrives

At the heart of Dentsu Singapore's success is its dynamic and collaborative work culture. The agency's values of "One Dentsu," "Human Centric," and "Growth Mindset" are not just words on a wall but principles that guide every aspect of the employee experience.

1. One Dentsu

Dentsu Singapore promotes unity and collaboration, fostering a sense of belonging among employees. Regardless of roles or departments, there is a shared commitment to achieving common goals through cross-functional teamwork.

2. Human Centric

At Dentsu, they prioritize catering to the needs of their employees. They provide employees with opportunities for professional development, and work-life balance and provide a supportive and inclusive environment for its employees.

3. Growth Mindset

Employees are encouraged to embrace challenges, learn from experiences, and continually seek growth opportunities. Through training programs, mentorship programs, and a culture that celebrates innovation, employees are encouraged to continually improve. 

Ultimately, with an emphasis on teamwork, growth, and a collective commitment to excellence it creates an environment where great ideas can come from anyone and anywhere.

Investing in People & Shaping the Future

Through strategic programs and impactful partnerships, Dentsu Singapore is shaping a workforce that's diverse, talented, and ready for the challenges ahead.

1. Dentsu Path of Tabei: Trailblazing Leadership Development

Inspired by pioneering mountaineer Junko Tabei, the Path of Tabei program accelerates the development of game-changing talent and senior women leaders. This partnership with The Fast Forward Group propels participants towards leadership by fostering deep feedback insights, exploring career paths, and encouraging radical collaboration and networking.

2. Game-Changing Talent (GCT): Accelerating Careers Through Diversity

GCT is a virtual 12-month experiential learning initiative designed to accelerate personal and business transformation. With diverse cohorts, GCT aims to fast-track the careers of future leaders within Dentsu Singapore, providing a platform for collaboration and growth.

3. Mentorship Programs: Beyond Traditional Mentoring

Dentsu Singapore takes mentorship to new heights with programs like Merkle’s Seat at the Table, Dentsu Media UK Reverse Mentoring, and Canada’s YourTurn. These initiatives, impacting over 250 individuals, transcend traditional mentorship, evolving into career sponsorship for sustained professional growth.

4. McKinsey & Company Connected Leaders Academy: Diversifying Leadership Perspectives

Dentsu Singapore's commitment to diversity extends to the McKinsey & Company Connected Leaders Academy, benefiting over 350 people of color across multiple regions. This initiative aims to cultivate a leadership landscape that reflects diverse perspectives and experiences.

5. Merkle Howard University School of Business Partnership: Bridging Academia and Industry

In its second year, the Merkle Howard University School of Business Partnership exemplifies Dentsu Singapore's commitment to education. This partnership creates meaningful connections between students, faculty, and industry experts, ensuring that students are equipped with the latest knowledge in marketing and information systems.

6. Dentsu Canada Partnership with Leadership by Design: Empowering the Next Generation

Dentsu Canada partners with the Lifelong Leadership Institute to co-develop educational programming for Black and Black African-Canadian youth. Through these sessions, Dentsu aims to empower the next generation by providing valuable insights and practical knowledge in eCommerce, Creative & Advertising, Paid/Search/Social Marketing, Data & Analytics, and Modern Digital Marketing.

7. Dentsu U.S. Media Experience: Breaking Entry Barriers

The Dentsu U.S. Media Experience has redefined the pathway into media careers by dropping the college degree requirement. This eight-week program welcomes individuals from diverse backgrounds, offering power skills training and a capability apprenticeship, ensuring a more inclusive industry.

8. Dentsu New Zealand TupuToa Intern Program: Fostering Diversity and Inclusion

Partnering with TupuToa, Dentsu New Zealand aims to reduce entry barriers for Māori and Pacific communities. The TupuToa Intern Program is a 12-week paid internship that not only provides work experience but also contributes to increasing cultural fluency among Dentsu's leaders.

Benefits: Nurturing Well-being and Professional Growth

Dentsu Singapore understands that its greatest asset is its people. To ensure the well-being and development of its employees, there is a range of benefits at Dentsu. These include:

1. Health and Wellness

• Comprehensive Medical and Dental Coverage: Health is a priority for Dentsu, thus, they offer medical and dental coverage plans for their employees and their families. 

• Wellness Programs: The agency goes beyond traditional benefits, offering wellness programs that include fitness classes, health screenings, and seminars to promote both physical and mental well-being.

• Work-Life Balance: Recognizing the importance of balance, Dentsu Singapore encourages a healthy work-life equilibrium. Flexible work arrangements, including remote work options, contribute to this supportive approach.

2. Financial and Retirement

• Competitive Salaries: Dentsu Singapore ensures that its employees are fairly compensated with competitive salaries.

• Performance-Based Bonuses: Exceptional contributions are recognized and rewarded through performance-based bonuses.

• Retirement Savings Plans: Planning for the future is facilitated through retirement savings plans, including CPF contributions for Singaporeans and Singapore permanent residents. 

3. Professional Development and Training

• Training and Development Programs: The agency heavily invests in the growth of its employees, providing opportunities for enhancing skills, knowledge, and expertise.

• Mentorship Opportunities: Mentorship programs connect experienced employees with mentees, fostering knowledge sharing and insights.

• Career Development Support: Dentsu Singapore actively supports employees in identifying and achieving their career goals.

4. Other Perks

• Employee Discounts: Savings extend beyond the workplace with employee discounts on various products and services.

• Social and Recreational Events: The agency believes in fostering camaraderie through social and recreational events, including team outings, happy hours, and company-wide celebrations.

• Employee Assistance Program (EAP): Recognizing that life can present personal and professional challenges, Dentsu Singapore provides an EAP offering confidential counseling and support.

Leadership: Guiding the Ship towards Excellence

The leadership team at Dentsu Singapore is the driving force behind the agency's success:

• Pankaj Nayak - Managing Director: Providing strategic leadership and oversight, Pankaj Nayak brings extensive experience in media, marketing, and digital transformation.

• Prerna Mehrotra - Chief Client Officer, Media APAC: Ensuring exceptional service to clients, Prerna Mehrotra's deep understanding of the media landscape has contributed to client growth.

• Yusuke Kasahara - CEO, Solutions, Asia Pacific: Leading the Solutions division, Yusuke Kasahara focuses on delivering integrated marketing solutions aligned with clients' objectives.

• Christina Lee - Chief Technology Officer, Asia Pacific: Driving technological advancements, Christina Lee ensures Dentsu Singapore leverages emerging technologies for enhanced marketing solutions.

• Belliappa Mathanda - Chief Operating Officer, Asia Pacific: Overseeing operational aspects, Belliappa Mathanda ensures efficient business processes supporting growth.

• Paul Koppelman - Chief Financial Officer, Asia Pacific: Managing financial operations, Paul Koppelman brings his expertise in financial management, risk management, and corporate governance.

In Summary

In the vibrant landscape of advertising in Singapore, Dentsu Singapore stands as a testament to innovation, collaboration, and employee well-being. For this blog, Aniday has explored Dentsu's rich history, dynamic culture, comprehensive benefits, and exceptional leadership to make it a workplace where individuals not only excel in their careers but also contribute to shaping the future of advertising.