Trade & Shopper Marketing Manager
Branding Marketing Analytical Time Management
Tổng quan về công việc và trách nhiệm
- Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel. - Develop and update channel strategy and recommendations of category activations by identifying the growth drivers for category and channel, key category segments, shopper triggers and barriers per different target groups - Partner with and support Key Account Managers in listing opportunities, novelty introduction and joint trade co-ops with clients - Develop and execute account specific promotional activity, joint advertising and co-branding opportunities - Drive the creation of trade activation plan taking into account channel specifics and category objectives - Evaluate trade activities and events in order to optimize the investment and achieve best ROI, collect and share best practices - Drive e-commerce strategy and execution, execution of both online/offline POSM activations with customers - Conduct regular market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale) - In-store excellence in execution, especially on new product launches - Managing dedicated budget expenditure
Kỹ năng và kinh nghiệm tối thiểu
EDUCATION AND PROFESSION: - Bachelor/Master in Marketing or Business Administration EXPERIENCE: - 8-10 years of experience in trade marketing. FMCG and/or E-commerce experience is an advantage PROFESSIONAL KNOWLEDGE AND SKILLS: - Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills - Ability to think critically and creatively - Team player, able to establish strong connections in the team & with external partners - Very strong numerical and analytical skills - translate marketing initiatives into quantifiable measurable performance Advanced MS Office Excel & Power Point user
Tại sao ứng viên nên làm ở đây
Benefits will be shared in details for successful candidates
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