Trade & Shopper Marketing Manager

職務概要

- Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel. - Develop and update channel strategy and recommendations of category activations by identifying the growth drivers for category and channel, key category segments, shopper triggers and barriers per different target groups - Partner with and support Key Account Managers in listing opportunities, novelty introduction and joint trade co-ops with clients - Develop and execute account specific promotional activity, joint advertising and co-branding opportunities - Drive the creation of trade activation plan taking into account channel specifics and category objectives - Evaluate trade activities and events in order to optimize the investment and achieve best ROI, collect and share best practices - Drive e-commerce strategy and execution, execution of both online/offline POSM activations with customers - Conduct regular market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale) - In-store excellence in execution, especially on new product launches - Managing dedicated budget expenditure