Trade Marketing Manager

Strategic Planning Collaborating

Icon salary Mức lương
Thương lượng
Icon Location Khu vực
Ho Chi Minh

Tổng quan về công việc và trách nhiệm

- Drive Channel Growth & Financial Delivery - Deliver volume, gross/net sales, gross margin, and BOI targets across sales channels. - Optimize trade spend and product mix to improve P&L profitability. - Monitor performance and adjust strategies to meet commercial targets. - Lead trade marketing input into monthly forecasts (IBP) and annual brand plans. - Lead End-to-End Trade Planning & Execution - Translate brand and category strategies into actionable trade plans by channel and customer. - Build and manage the annual trade activation calendar aligned with brand priorities and seasonality. - Develop impactful promotions, visibility programs, and in-store mechanics to win at the point of purchase. - Partner with RGM to design promo strategies and channel mix that maximize ROI. - Champion Cross-Functional Collaboration - Work closely with Sales teams to ensure trade plans are executed effectively across all commercial channels. - Align continuously with the Brand team to bring brand strategies to life at the point of sale, ensuring consistency and impact. - Collaborate with Finance and RGM to evaluate ROI and optimize promotional investments. - Act as the central connector between strategy and execution, ensuring seamless coordination across functions. - Channel Development & Executional Excellence - Champion growth plans for priority channels (e.g., Modern Trade, General Trade, or Pharmacies). - Drive outlet coverage, executional excellence, and shopper conversion within focus channels. - Lead pilots and innovation projects, scaling successful initiatives across the business. - Ensure consistent execution of tailored channel programs with field sales and account teams. - Trade Investment Monitoring & Optimization - Evaluate ROI and performance of trade activities with support from RGM and analytics teams. - Conduct post-activation reviews and integrate insights into future planning. - Propose innovative trade tactics that challenge the status quo and support commercial priorities.

Kỹ năng và kinh nghiệm tối thiểu

- 3-5 years of experience in Trade Marketing, Sales, Commercial Strategy, or RGM in FMCG or Consumer Healthcare. - Proven track record in channel development, in-store execution, and trade investment optimization. - Strong financial acumen and ability to translate insights into commercial strategies. - Experience working cross-functionally to influence outcomes and drive execution.

Tại sao ứng viên nên làm ở đây

Benefits will be shared in details for successful candidates

Ưu tiên có kỹ năng và kinh nghiệm

Strategic thinker with a challenger mindset and strong problem-solving capabilities. Highly collaborative and effective communicator across functions and levels. Comfortable with ambiguity and fast-paced environments; adaptable and resourceful. Fluent in English.

Louis Tran

Headhunter | Recruiter
Verified
employee 251 ứng viên
cup 44 phỏng vấn
health 14 đi làm

Ứng tuyển vào công việc này

Thành công!

Cảm ơn bạn, bạn đã gửi thông tin thành công.

← Xem thêm công việc của Louis Tran
upload Nhấp vào hoặc kéo thả tệp vào để tải lên Chỉ có thể tải lên 1 tập PDF (3MB)

Louis Tran

Headhunter | Recruiter
Verified
Icon employee 251 ứng viên
Icon cup 44 phỏng vấn
Icon health 14 đi làm

Công việc đã hoàn thành (14)