Product Marketing

Tổng quan về công việc và trách nhiệm

- Understand Graphic Communication Market Segment, customer behaviors to promote suitable GTM Strategy. - Understand the competitive landscape—SWOT analysis of our products. - Collaborate with Sale HOD and Marcom to develop PR plan for GC Products. - Develop a marketing plan for Graphic Communication products with Graphic Communication Sales HOD & marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. - Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. (ROI tracking) - Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. - Understand and support our sales channels; train them on product knowledge, competitor comparison; develop internal tools and external collateral and teach them how and when to use it. - Analyze market trend to suggest Marcom team topic for PR contents. - Localize material such as Brochures, CED, Sales Presentation from Regional offices. - Work with SCM team for Forecasting Graphic Communication products by quarter, by month. - Monitoring Graphic Communication pricing, update on system for any changes. - Prepare Monthly, Half Year report to BOD & Regional Office.