#9+ Essential Skills of a Sales Manager

18/01/2024 07:37 AM

What is the English translation of "Trưởng phòng kinh doanh"?

The English translation of "Trưởng phòng kinh doanh" is Sales Manager and Sales Team Leader, Some companies also refer to this position as Head of Sales Department

What does a Sales Manager do?

A Sales Manager is a highly important position within every company, especially in service and product-oriented businesses where the demand for this role is high. Simply put, a Sales Manager is responsible for training and coordinating the company's sales team, as well as developing and adjustingbusiness plans that align with the requirements from higher management.

Job description of a Sales Manager:

The job responsibilities of a Sales Manager are typically described in job postings as follows:

Take responsibility for managing the sales activities of the company by designing and developing a specific business plan.
Provide support and oversight in implementing the business plan and generate reports on business results, expenses, and revenues for higher management.
Identify market opportunities, potential customers, and research market fluctuations and competitors to develop appropriate strategies.
Set individual sales targets for each salesperson and manage the sales team to achieve sales goals and growth targets as required by higher management.
Recruit, train, and monitor the performance of the sales team the sales team.
Build and develop relationships with customers.

Skills required for a Sales Manager

1. Communication Skills

Almost every leadership position in any field requires good communication skills. A sales manager needs to have excellent communication skills to effectively convey directions and proposals to employees and customers. Additionally, they should be active listeners, open to feedback and suggestions from others when addressing specific issues.

2. Management Skills

Knowing how to delegate tasks, set reasonable sales goals for each employee, and manage the workflow of the entire team are crucial skills that make a successful sales manager. You should have an appropriate management style tailored to each individual employee, as this will help build trust and appreciation from the team towards their manager.

3. Strategic Vision

While a salesperson is only responsible for their individual sales targets, a sales manager must take responsibility for the sales performance of the entire team. That's why a sales manager needs to have a broad strategic vision, strong problem analysis skills, and the ability to anticipate potential scenarios in order to set realistic goals for the entire team. They should also be able to assign tasks to the right people at the right time to ensure the desired outcomes.

4. Problem-Solving Skills

In any industry, unexpected situations can arise, and a good manager is someone who remains alert and can provide the most appropriate solutions. Problem-solving skills are accumulated through individual experiences. If you aspire to become a sales manager, start gaining experience in handling various situations early on in your sales career.

5. Relationship-building Skills

Sales is an industry that relies heavily on relationships. As a sales manager in a company, you need to know how to expand and maintain relationships with distributors, existing customers, as well as seek new potential customers and partners. At times, sales managers will have to work with difficult clients, so knowing how to nurture customer relationships is a significant advantage.

6. Ability to organize, attend, and conduct numerous meetings

Sales managers will have to participate in numerous meetings with different people, often with a high frequency: team sales meetings, individual meetings with each employee, meetings with the marketing team, progress reporting meetings with superiors, etc. In internal sales meetings, the sales manager will be responsible for coordinating activities to ensure high productivity. In other meetings, the sales manager will represent the sales team.

7. Ability to create a fair and positive work environment

The work environment has a significant impact on the productivity of the team. A dedicated sales manager should know how to create a positive work environment, motivate the team's morale, and treat all team members fairly. When employees enjoy the work environment, they tend to strive harder and develop long-term loyalty to the company.

8. Ability to train and develop employees' skills

A skilled sales team doesn't happen by chance but through systematic skill training over a period of time. An experienced sales manager should have a deep understanding of the sales industry, recognize the strengths and weaknesses of each employee, and provide training and support to maximize their potential. A successful sales team is made up of individuals who excel in their abilities.

Currently, the demand for hiring sales managers is increasing, with highly attractive salaries and bonuses. Trying your hand at a sales manager position not only brings you an appealing income but also provides a great opportunity to hone and develop skills in the industry.

Hiring Sales Managers with High Bonuses at Aniday

Currently, Aniday is seeking potential candidates for sales manager positions with tremendous bonuses specifically designed for headhunters.

Job	Bonus	Location
Business Development Manager	32.5 million VND/candidate	HCM DN
Sales Manager (Tư vấn chuyển đổi số)	24 million VND/candidate	HN
Phụ trách Phòng kinh doanh HN (Sales Team Leader)	10.5 million VND/candidate	HN
Sales Leader	5.5 million VND/candidate	HCM
Sales Team Leader	5 million VND/candidate	HN