4 Tips from LinkedIn for Online Recruiting Success
While remote work has long been a popular topic for employees, it has only recently become widespread. Many innovative, employee-centric companies embraced remote options to promote work-life balance and attract top talent well before the pandemic paved the way for greater remote work acceptance.
Even as businesses reopen, surveys show remote work demand remains strong. A recent Joblist report found 45% of respondents would quit if required to return to the office full-time.
As a result, companies worldwide recognize the need to strengthen remote recruitment and retention strategies to stay competitive. What does this mean for recruiters?
Growing remote roles present both challenges and opportunities. How do recruiters build personal connections through emails and video calls? How do companies foster culture when employees don't share physical space? On the other hand, remote work gives companies access to broader, location-unrestricted applicant pools.
All recruiters must adapt to changing workplace trends. Here are four tips from LinkedIn, whether you’re an experienced agency or just starting out:
Put yourself in the candidate's shoes
Where do online candidates spend most of their time? In the past, recruiting was as simple as posting a job listing or scanning through a stack of resumes, and the company could find a suitable candidate. However, today, companies want not only skilled employees but also top talents who can elevate the company's impact and add value to their workplace. Therefore, recruiting has become more challenging.
One of the best ways to find quality candidates is to post job listings where they frequently spend their time. This could be on specific job websites or on social media platforms like LinkedIn, Twitter, and even Reddit.
Ideal candidates may not actively be seeking a new position, so it is helpful to know where they "hang out" online and establish the recruiter's presence in those spaces.
Leverage competitors' online recruitment strategies
Your competitors may have done their research. Pay attention to where they advertise job opportunities, the type of candidates they target, and even how they use enticing language to attract candidates. Do they emphasize terms like "remote work" or "highlight" flexible work schedules for employees? You can learn a lot from how your competitor recruiters present themselves.
The goal is not to copy their achievements, but to refer to and base your own ideas on their information, attracting candidates they may have overlooked.
Review the criteria used to evaluate candidates
HR will find that many things remain the same in the online work environment. Establishing a basic skill set for candidates is still crucial, and you will want to continue assessing problem-solving skills, critical thinking, and the initiative of candidates.
This process does not necessarily need to change, but some aspects of evaluation become more important, particularly in listing specific expectations. As an online recruiter, it is important to deeply understand how the recruitment management works, specific desires for soft skills that serve the job well, as well as the necessary communication frequency, etc.
The time HR spends researching and building the company's assessment process is a direct investment in finding the fastest and most suitable candidates.
Do not underestimate the online onboarding process
Onboarding is a process that many companies often overlook. In fact, many companies believe that the onboarding process is simply a procedure of signing a series of necessary documents, which can make employees feel lost, confused, and unclear about their position in the company. The onboarding process is particularly important for remote workers.
A well-organized onboarding process will help new recruits feel valued from their first day in any position. LinkedIn encourages recruiting managers to evaluate and enhance the importance of the onboarding process to ensure that all new employees have the necessary tools to be confident and successful in their new roles.
The recruiting world is changing, and as recruiters, we must change with it. By leveraging the advice LinkedIn has just provided, HR can improve the chances of acquiring top talent for their company.
Are you ready to delve deeper to achieve greater, better results for your company? Register now for Virtual Learning - Online Recruitment, a comprehensive and engaging course introduced on LinkedIn Learning.
In this course, LinkedIn outlines the steps you need to take to become a successful online recruiter. Recruiters will learn how to identify the best candidates for remote work, build a strong talent pool, and support the company in creating a robust online work environment. (According to LinkedIn)
