10 Email Templates That Scale Your Candidate Outreach in 2023


In the fast-paced world of recruitment, effective communication is key to attracting top talent. Crafting compelling emails is a fundamental aspect of candidate outreach. In this blog, Aniday will explore email templates that scale your candidate outreach in 2023, not only streamlining your recruitment process but also enhancing the scalability of your candidate outreach efforts.

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Benefits of email templates for candidate outreach

Establishing a repository of email templates proves to be a strategic and valuable approach for effective candidate outreach. Here are some key reasons supporting the benefits of creating a template library:

1. Building Block Templates

Incorporate "building blocks" within your templates, comprising essential components of an outreach email that can be easily customized for various campaigns. These building blocks may consist of phrases or sentences, such as comments or posts on LinkedIn shared by the prospect. Utilizing building blocks ensures that each email retains a unique appearance, safeguarding your email deliverability from potential negative impacts.

2. Nurturing Prospects Through Storytelling

Templates offer a platform to weave compelling stories, allowing for the engagement of passive candidates. By infusing storytelling elements into your candidate outreach, you add a personal touch that facilitates relationship-building with prospects. This approach goes beyond conventional communication, fostering a deeper connection.

3. Time-Saving Efficiency

A template library becomes a time-saving asset in the long run, particularly when refreshing templates for diverse outreach campaigns. By dedicating time initially to build a comprehensive template library, you create an email toolkit that can be readily employed for the development of new campaigns. This efficiency ensures that your outreach efforts are consistently streamlined and time-effective.

Elements of a solid email template

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A well-crafted email template should encompass these essential elements, providing a foundation that can be tailored to meet specific needs:

1. Compelling Subject Line

The subject line serves as your initial opportunity to grab the prospect's attention and persuade them to delve into your email. Crafting compelling and engaging subject lines is crucial, as it directly influences the email open rate.

2. Personalized Message

Personalization is key in creating an impactful email template for candidate outreach. Tailoring your message to the individual prospect by incorporating relevant information demonstrates a thoughtful and personalized approach, enhancing the likelihood of a positive response.

3. Concise Messaging

Long-winded emails can dissuade prospects from reading your content. Maintaining concise messaging is essential. Focus on sharing pertinent information that adds value to the prospect's experience, ensuring your message is clear, direct, and easy to absorb.

4. Clear Call-to-Action (CTA)

Concluding every email template with a clear call-to-action is imperative. The CTA should guide the prospect on the next steps to take, encouraging them to connect with you for further details about the job opportunity and the company. A well-defined CTA enhances engagement and facilitates a smoother candidate interaction.

10 Email Templates That Scale Your Candidate Outreach in 2023

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Now, let's explore the top 10 cold recruiting email templates for 2023.

1. First Time Sourcing Template

Subject: Exciting Opportunity at [Your Company]

Hi [Candidate's Name],

I hope this email finds you well. Your profile on [platform] caught our attention, particularly your expertise in [specific skill/experience]. We have a thrilling opportunity at [Your Company] that aligns perfectly with your background. I'd love to discuss this further with you at your earliest convenience.

Best regards,

[Your Name]

[Your Title]

[Your Company]

2. Candidate Outreach Referral Email Template

Subject: Referral Opportunity at [Your Company]

Hi [Referrer's Name],

I trust this email finds you well. We are currently expanding our team at [Your Company] and came across your recommendation of [Candidate's Name]. Your endorsement speaks volumes, and we would love to explore the possibility of them joining our team. Can we schedule a call to discuss this further?

Best regards,

[Your Name]

[Your Title]

[Your Company]

3. Former Applicant Email Template

Subject: New Opportunities at [Your Company]

Hi [Candidate's Name],

I trust this email finds you well. Although your previous application wasn't the perfect fit, we were impressed with your skills. We currently have new opportunities at [Your Company] that align more closely with your profile. Would you be interested in exploring these roles?

Best regards,

[Your Name]

[Your Title]

[Your Company]

4. Candidates’ Application Follow-Up Email Template

Subject: Application Received - [Position] at [Your Company]

Hi [Candidate's Name],

I wanted to confirm that we received your application for the [Position] role at [Your Company]. Our team is currently reviewing applications, and we'll be in touch if your qualifications match our needs.

We appreciate your enthusiasm for becoming a part of [Your Company].

Best regards,

[Your Name]

[Your Title]

[Your Company]

5. Interview Invitation Template

Subject: Interview Invitation for [Position] at [Your Company]

Hi [Candidate's Name],

We are impressed with your qualifications and would like to invite you for an interview regarding the [Position] role at [Your Company]. Are you available for a [phone/video/in-person] interview on [date and time options]?

Looking forward to the opportunity to speak with you.

Best regards,

[Your Name]

[Your Title]

[Your Company]

6. Interest-Based Outreach Template

Subject: Exploring Mutual Interests

Hi [Candidate's Name],

I hope this email finds you well. We noticed your recent work on [specific project] and were intrigued by your approach. Given your expertise in [area], we believe your insights could greatly benefit our team at [Your Company]. Would you be open to discussing potential opportunities?

Best regards,

[Your Name]

[Your Title]

[Your Company]

7. Template to Gauge Interest

Subject: Quick Question About Your Career Goals

Hi [Candidate's Name],

I came across your profile and was fascinated by your journey in [industry]. We're always on the lookout for talented individuals at [Your Company]. Can we schedule a brief call to discuss your current career goals and whether there might be a fit at [Your Company]?

Best regards,

[Your Name]

[Your Title]

[Your Company]

8. Follow-up Email Template for Recruiting Agencies

Subject: Follow-Up on Your Application Status

Hi [Candidate's Name],

I hope this email finds you well. I wanted to follow up on your application for the [Position] role. Our team has been thoroughly impressed with your skills, and we are keen to move forward. Are you available for a follow-up call to discuss the next steps?

Best regards,

[Your Name]

[Your Title]

[Your Company]

9. Email Template for Job Offer

Subject: Exciting Job Offer from [Your Company]

Hi [Candidate's Name],

Congratulations! We are thrilled to extend an offer for the [Position] role at [Your Company]. Your skills are an excellent match for what we are seeking. Can we schedule a call to discuss the details of the offer and address any questions you may have?

Anticipating the pleasure of welcoming you aboard our team.

Best regards,

[Your Name]

[Your Title]

[Your Company]

10. Rejection Email Template

Subject: Update on Your Application at [Your Company]

Hi [Candidate's Name],

Thank you for your interest in the [Position] role at [Your Company]. After careful consideration, we regret to inform you that we have chosen to move forward with other candidates. We appreciate the time you invested in the application process and wish you the best in your job search.

Best regards,

[Your Name]

[Your Title]

[Your Company]

For the blog post, Aniday has explored email templates that scale your candidate outreach in 2023. These email templates serve as a foundation for creating personalized, impactful messages that not only streamline your process but also enhance your ability to attract top talent. Tailor them to your specific needs, and watch as your outreach efforts scale to new heights in 2023.