Synthesia - An incredibly simple AI avatar video creation app.

In the current digital age, the use of AI in work and learning is extremely common. AI not only helps reduce the workload during the process but also delivers unexpected results for users. Among these, the automatic video design tool Synthesia stands out. Let's explore the outstanding features that Synthesia brings in the following article.

The icon of the smart video creation app Synthesi

I.Introduction to Synthesia

1. What is Synthesia?

Synthesia is an intelligent application that helps produce high-quality videos using artificial intelligence (AI) technology without requiring any special skills. The videos are created with content led by virtual characters with different appearances. The special thing about this application is that you don't need to spend a lot of money on production or labor, yet still achieve successful results. This is the highlight that helps Synthesia hold the No.1 position as the platform for creating videos using Artificial Intelligence.

Synthesia app achieves the No.1 position in the AI-based video creation platform

2. Who is Synthesia's target user?

The user interface of Synthesia

Due to its comprehensive features and user-friendly interface, Synthesia is suitable for the majority of individuals or organizations needing to work with video-related tasks. Some of its standout features include:

• Content Creator: For those working in the content creation field in general, this software is extremely essential. Using Synthesia helps them produce videos with sharp images and clear sound without the need to spend on hiring professional filming teams. In addition, these content creators can also manage their time and execute immediately, rather than depending on machinery and manpower.

• Office Worker: For office staff, Synthesia helps to convey content in a more professional and polished manner. In particular, for individuals working in human resources (HR), this tool will be highly applicable in the onboarding process for new employees. You only need to create and edit the content of the video once to convey the necessary information. Moreover, if the information changes later on, you can simply update the content directly on Synthesia and still ensure the professionalism and aesthetics of the video.

• Customer Service: Implementing messages to express gratitude to loyal customers also partly demonstrates the respect of the business towards them. Instead of having to produce hundreds of videos, now with Synthesia, just a little content editing can reduce the time needed for implementation.

• Digital Marketer: Individuals who specialize in creating content directly related to online platforms cannot overlook Synthesia. Weekly social media posts on company's fanpage and website are no longer a nightmare for marketers. Digital marketers can create multiple videos at once and schedule them for release without worrying about outdated content, as Synthesia allows users to update at any time.

• Team Agency: When agencies go pitching to large corporations, creating "instant noodle" style videos to present the main ideas is the optimal solution. Synthesia provides the desired content and quality, and if the agency team doesn't succeed in securing a big deal from the client, they still won't bear too much cost burden.

• Teachers, lecturers: Teachers can use the Synthesia software to create instructional videos for students, making the teaching content more diverse and engaging compared to traditional methods. This can help students to gain more energy and improve their concentration, leading to better academic results.

• Students: If you need to prepare a presentation for your teacher, Synthesia can help you with that. All you need to do is prepare the content, make some edits, and you can have a high-quality video to receive praise and high evaluation from your teachers.

3. Outstanding features of Synthesia

Some prominent features on the Synthesia website

AI Avatar & Voice:

• AI Avatar: Choose from over 150 diverse AI avatar images.
• Language and intonation: Create videos in over 120 languages, voices, and tones.
• Text-to-speech transformation: Simply input your text and Synthesia will transform it into professional speech in minutes.
• AI Avatar design: Customize your own AI Avatar.
• Voice cloning: You can replicate your own voice and merge it with your customized AI Avatar.

Diverse avatars for you to choose from

Multilingual support and availability of both male and female voices.

Media & Integration:

• AI Script Assistant: Automatically generate video scripts with ChatGPT-like prompts.
• Media library: Access millions of images, videos, icons, shapes, and more for free.
• Upload personal music: Upload your own music or background music for the video.
• Live comments: Receive feedback, add comments, and edit in one place.
• Publish media elements: Upload your own images, videos, and more.

Share & Export:

• Embed video: Embed your video and automatically update them with new versions.
• Download high-quality video: Download your video in Full HD mode, 1920 x 1080.
• Call-To-Action on the sharing page: Add a Call-To-Action button to your sharing page.

Security:

• Compliance with SOC 2 & GDPR: The system and processes have been audited and certified, ensuring absolute rights and privacy for users.
• SAML/SSO: Quick and secure login for everyone in the company.

II.Instructions for using Synthesia.

1. How to use the Free AI Video Creation feature

Synthesia is a free tool that allows users to try the free version to experience the AI Video Creation feature. Just follow these steps:

Step 1: Access the Synthesia website at this link and choose "Create a free AI video."

Choose Create a free AI video

Step 2: Select the appropriate video format and enter the content you want the avatar character to present in the provided field.

Select the format for the video 

Step 3: Enter personal information into the respective fields in the following order:

• Last Name
• First Name
• Personal/Company Email
• Choose any option from the "How did you hear about Synthesia?" section
• Select the confirmation that you are not a robot
• Agree to the terms and policies of Synthesia.

Fill in blanks

Step 4: Wait for 5-10 minutes to receive the video created by Synthesia in the email you used for registration. Click on the "Watch your video" section to view the results.

2. How to use some other prominent features

To access all the remaining features of Synthesia, you need to choose an appropriate subscription plan. Here is the sequence of registration steps you can follow

Step 1: Click on the 'Create account' button under the desired plan. The screen will lead you to the next page, where you can enter your email to sign up.

Choose Create account

Sign up with email

Step 2: After completing the registration, the page will lead you to Synthesia Studio, where you can start creating AI videos.

Synthesia's Studio

Step 3: Click on the 'New video' option and choose 'Generate video with AI.'

Choose Generate vidoe with AI

Step 4: Enter the topic you want to cover in the 'Topic' field and specify the target audience in the 'Audience' field. After entering this information, the AI-generated script, suitable for your intended content, will automatically appear on the right side of the screen. At this point, you can choose 'Generate again' if you are not satisfied with the result, or select 'Continue in editor' to manually edit the video.

Choose format

Step 5: On this page, you can edit the content in this field.

Edit Content

Step 6: You can customize the voice and intonation according to your preferences.

Choose voice, intonation

Step 7: Adjust gestures, markups, and pauses in this frame.

Choose effects

Step 8: Adjust other options in the following order:

1. Add a cue point
2. Select video components
3. Click on animate in/out
4. Choose a cue point from the dropdown menu
5. Select the type of motion graphics and adjust settings.

Edit video with diverse tools

Step 9: Additionally, you can change the background using the options on the right side of the screen, as shown in the image below.

Edit background

Step 10: Initiate the video creation process and await for a few minutes.

Choose Generate for final result

III. Pricing of Synthesia

The differences between the packages are not substantial; mainly, they revolve around limitations on the number of users in one account, video duration, and the number of avatars available. To register an account for usage, you'll need to pay a fee based on the capabilities and features you wish to access within the following packages.

Pricing of Synthesia

IV. Advantages of Synthesia

• User-friendly interface
• Numerous template options for reference
• Supports over 120 languages worldwide
• Offers more than 150 faces for guiding videos
• No need for manual voice recording; can convert from text
• Fast and cost-effective video creation
• No need for learning or possessing any specific skills
• Automatic subtitle generation

V. Disadvantages of Synthesia

• Emotions may not feel entirely authentic
• Payment required for access to key application features
• Limited creative freedom in the video production process

VI. An overview review of Synthesia

• Usage level and familiarity with the tool: In general, this is a very user-friendly tool, and almost anyone can view the templates and follow along.
• Authenticity of content: The content in the videos entirely depends on the information users input; the application cannot filter but can only reproduce what users enter in the dialogue section.
• Practical application: Synthesia is highly applicable and can be used in various scenarios, especially in the current era of technological development.