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100+ The opportunity to introduce the job of the Category Brand Marketer

Hiring High-Paying Brand Marketers Roles | Aniday

1. What is Brand Marketing?

Brand marketing is promoting the products or services to highlight the overall brand. The purpose of Brand marketing is to link the identity, values ​​, and personality of the company with communications to target customers. The brand is the bridge between products and customers. Brand marketing is not just putting the company's logo and name in as many places as possible and hoping to generate revenue. The importance of Brand marketing is often overlooked because it takes time. Many marketing divisions focus on short-term goals, rather than nurturing long-term goals that impact the entire company, such as building the brand.

Apple is an example of a company with a long-lasting brand asset. It built an authentic brand by positioning itself as an innovator in the technology industry. The brand focused on product quality but also used creative communication information to enhance the sale of a specific product and the overall brand. When launching the MacBook Air laptop, advertising highlighted the product's unique features through Apple's distinctive brand lens."

Brand Marketer-001

2. How to build a brand strategy (brand strategy)

Brand strategy is one of the most important parts in a marketing plan. Because its purpose is to build long-term relationships with customers to ultimately build a brand they trust.

There are 7 steps to building a brand strategy for your business:

Step 1: Define/Develop the brand purpose
Step 2: Analyze competitors
Step 3: Identify the target audience
Step 4: Develop the brand strategy
Step 5: Develop an engaging brand narratives
Step 6: Create a brand identity
Step 7: Maintain brand identity across all activities

3. What do Brand Marketers do? 

  • Conduct market research to stay updated on customer trends, as well as try to predict future trends

  • Develop strategies and manage marketing campaigns across print, broadcast, and online platforms to ensure products and services meet customer expectations and build brand reputation

  • Analyze results of marketing campaigns and create reports

  • Oversee advertising, product design, and other marketing forms to maintain consistency in brand-building

  • Meet customers and work with colleagues across departments (such as marketing assistants, marketing managers, and marketing directors)

  • Manage budgets and young assistant teams

  • Organize events like product launches, expos and photoshoots

4. Aniday summarizes some skills needed for the Brand Marketer position

Brand marketers always ensure that their brand is recognizable, relevant, and intriguing to customers. Brand marketers plan promotional activities - and shift public perception of the brand. They are also responsible for ensuring that the brand is on message across campaigns and initiatives.

Main skills for a Brand Marketer:

  • Analytical skills and attention to detail

  • Understanding of trends and ability to respond to customer desires

  • Creativity and ability to come up with innovative and unique ideas

  • Teamwork skills

  • Ability to manage and allocate budgets

  • Written and verbal communication skills

  • Experience and understanding of market research

  • Project management and time management skills, including the ability to work on multiple projects simultaneously

  • Ability to think strategically and develop campaigns

5. Roles and responsibilities of a Brand Marketer

Brand marketing is more common in today's job market; this is why jobs in Brand marketing are becoming increasingly attractive to job seekers. Brand marketing - relates to any activities and branding strategies aimed at establishing and maintaining a brand's presence in the market.

The roles and responsibilities of a Brand marketer include:

  • Planning, developing strategies, and implementing designs and marketing activities to establish and maintain a brand's presence in the market.

  • Identifying product strategies

  • Researching and identifying areas for product improvement

  • Developing marketing collateral

  • Developing effective product positioning in the market

  • Conducting competitive strategy analysis and consumer segmentation

  • Developing long-term plans and financial analysis

  • Launching and managing advertising and communication plans