Associate Director - Marketing
Marketing Digital Marketing Marketing Strategy Study abroad segment
Job Overview And Responsibility
About Amber ([https://amberstudent.com] Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities. We are growing rapidly and targeting $2B in annual gross bookings value by 2024. Please find some articles below: ● https://www.toutiao.com/article/7337907387956003363/ ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://baby.ifeng.com/c/8XM6wllncNG ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://k.sina.com.cn/article_2710872402_a194a152001013tv3.html ● https://www.sohu.com/a/759328150_121877712 About this role: In this role we are looking for someone who will shape amber's marketing strategies in China. You'll mainly focus on paid marketing channels like Baidu, XHS, Douyin, and WeChat to boost bookings and connect with our audience. You will be responsible for developing and executing strategies to drive the amber's growth from 1 to 10. Responsibilities : ● Shaping the marketing strategy to build amber’s brand in China ● Identify right channel mix and optimize towards generating booking from relevant online channels such as Baidu, XHS, Douyin and Wechat amongst others ● Identity and optimize the user journey across amber’s different digital assets including the website, App, MiniProgram and Social Media ● Setup and scale organic performance across Search Engines by deploying the right On-page and Off-page SEO strategies. ● Help build engaging communities on Social Media channels and partner with Sales to qualify relevant interest ● Guide the overall team to understand China nuances and help them learn and fail fast ● Collaborating with different stakeholders across product development, partnership, sales, and operations ● Drive growth marketing experiments and initiatives to validate and scale effective strategies ● Run competitor benchmarking exercises to identify how our peers are performing and use those insights to refine amber’s overall marketing strategy
Required Skills and Experience
● 8 years of experience in marketing/strategy preferably in Study ABroad/Overseas Student Accommodation industry ● Should have experience in different social media platforms like Baidu, Tieba, Douyin, XHS, etc ● Previous experience in handling a team of 10+ marketers. ● Entrepreneurial mindset - High Ownership - Ability to multitask, work in a fast-paced start-up environment in a remote setup ● Proven track record of success in developing and executing Digital Marketing campaigns ● Strong creative vision and ability to translate brand strategy into compelling campaigns online and offline brand marketing campaigns is a big plus ● Ability to work independently and as part of a team ● Strong analytical and problem-solving skills
Why Candidate should apply this position
What will you get from Amber : ● Opportunity to work in a fast-paced growth (can skip intermediate levels) ● Total freedom and authority ● Amazing work culture (trust us when we are saying this!) ● Open and Inclusive Environment
Job Q&A
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Hi, how about the team size?
Hi Apologies for the delay in my response, please find the answers to the candidate's questions below: 1) Understand the work location is remote but just want to check if Amber has any physical offices in China yet? - We are currently in the process of establishing our own entity in China. 2) Will Amber be able to cover social insurance, medical insurance, housing fund and etc. for employees in China? - amber will be responsible for covering social insurance; however, medical and housing funds will not be included in the compensation package. 3) Is this Associate Director role expected to lead/manage a team and what is the team size? - As we have recently begun our expansion in China, the resources will be shared with the India team. The size and structure can be discussed over a call. An initial call with the team perhaps.
Pls answer help me these questions
1) Understand the work location is remote but just want to check if Amber has any physical offices in China yet? 2) Will Amber be able to cover social insurance, medical insurance, housing fund and etc. for employees in China? 3) Is this Associate Director role expected to lead/manage a team and what is the team size?
Local Mainland Chinese candidates, but they live in other country and can work remotely with India team, it's ok?
No, this role requires them to have experience with mainland China social media like wechat, baidu, douyin, etc. Those cannot be accessed from outside the country