Don't rely solely on recruitment websites, you need to do this.
More than 90% of businesses in Vietnam choose recruitment companies as their main partners in the hiring process. However, relying solely on recruitment companies does not guarantee the attraction of ideal talents, and it also requires diversity in recruitment channels. For outstanding candidates who may not have immediate plans to switch jobs, HR needs to find ways to impress them and generate interest from their side.
An effective strategy is to utilize community marketing, build a positive employer image, and establish close connections with outstanding talents. Despite the high utilization rate of recruitment companies in Vietnam, which stands at 90%, the reality is that it comes with some notable limitations. Let's explore together with Aniday!
It is difficult to access talented individuals if they are not actively looking for a job
Most outstanding talents already have stable jobs. Even if your job position is very attractive to them, if you only advertise on the recruitment channel of a staffing company - where people with jobs are unlikely to look - you are missing out on a great opportunity to attract them.
The way you advertise your company is also boring
Outstanding employees not only consider important factors such as salary and location but also pay great attention to the work environment and company culture. And it is difficult for a staffing company to convey this information (such as the company's vision, culture, or work atmosphere).
So, how can we improve on this?
Compared to being a passive staffing company, we can enhance the quality of recruitment by actively seeking outstanding candidates and building a positive employer image on social media platforms.
A clear example is my former company. Despite not having prominent welfare benefits, we created a positive impression of our welfare through regularly sharing positive experiences about the company on Facebook and receiving positive interactions from employees. As a result, interview candidates often rated us higher than other competitors, not only in terms of likability but also in terms of welfare quality.
Taking another successful example from abroad, there is a company called Uncle Grey that takes their approach a step further by posting job advertisements in unimaginable places while successfully creating an image of a dynamic and creative employer. Let's examine this case!
An international success story is Uncle Grey, an advertising company that applied a recruitment strategy in unique locations and successfully built an image of an innovative and dynamic employer. Such strategies help them attract talented candidates.
We hope this article by Aniday is helpful to you!
