#8 “rumors” about recruiting on LinkedIn
HR can only make accurate recruitment decisions when they have complete and accurate information from candidates. That is why choosing the right recruitment tool is crucial, as making the wrong choice can result in wasting time, money, or, worse, missing out on qualified candidates.
Recognizing that there are some misconceptions about recruitment on LinkedIn within the HR community, we have compiled a list of these misunderstandings and provided clear data to explain them.
The first "rumor": Recruitment fees on LinkedIn are too expensive. HR can save costs by using other job posting services.
The reality is:
Based on the cost per candidate calculation, the pricing on LinkedIn is always specific and flexible. The pricing for starter packages starts from only $5 per day, which allows HR to avoid wasting time (and money) screening candidates who do not meet the criteria. If a company needs to recruit multiple positions simultaneously, LinkedIn Job Slots can be an excellent solution. This feature allows you to post unlimited jobs for 12 months - a cost-saving recruitment solution that should not be overlooked.
Furthermore, with LinkedIn, it's not just about recruitment; you are also enjoying a recruitment ecosystem where you can "advertise" the jobs you are hiring for to a larger audience, connect with candidates, and build your company's brand.
The second "rumor": HR will "hunt down" more candidates from other job posting services.
The reality is:
According to many businesses, the number of candidates "hunted down" from LinkedIn is over 40% higher compared to other job posting services.
Other job posting services may attract more CV submissions, but more does not necessarily mean better quality. What HR truly needs are "qualified" resumes. The beauty of LinkedIn is its ability to connect the company's job positions with candidates based on criteria such as skills, experience, and interests. Therefore, HR will receive the most suitable candidate profiles for the job positions they are recruiting for.
The third "rumor": Only "lazy" candidates use LinkedIn to find new jobs.
The reality is:
There is a portion of HR professionals in Vietnam who believe that LinkedIn is a good platform to connect with and reach candidates who may not be actively searching for job opportunities. However, the user community of this social network is large and vibrant. With 90% of candidates always ready to seize suitable job opportunities and 20 million job views per week, it is difficult to conclude that the majority of candidates on LinkedIn are passive.
Tools like LinkedIn Recruiter allow HR to filter "Open to Job Opportunities" candidates - those who are most likely to meet the requirements of employers.
The fourth "rumor": LinkedIn is only for the headhunter community.
The reality is:
LinkedIn's vision is to create opportunities for income across all layers of the global workforce, which includes everyone from business owners and executives to music producers and sales representatives.
From its inception, LinkedIn has been a platform catering to a professional user base. Throughout its development, the reach of LinkedIn's user base has continuously expanded. Over 80 million skilled professionals, 46 million recent graduates and students, and over 12 million experts are currently utilizing LinkedIn.
The fifth "rumor": LinkedIn is only for large companies.
The reality is:
87% of workers are interested in working for small businesses.
LinkedIn is a platform that helps both large and small companies connect with talented candidates. We provide a platform for small companies to build their company image. Creating a professional profile on a LinkedIn Company Page is the best way to attract followers and share information about the company, ultimately attracting better job candidates.
Additionally, HR can easily start online recruitment without the need for annual contracts. Following that, you will have access to a large recruitment network, with the ability to access candidate profiles on LinkedIn, and even improve recruitment efficiency when the company has financial constraints.
The sixth "rumor": Building a company brand and image requires a lot of effort and money.
The reality is:
Currently, many companies do not have a dedicated Communications Department to build their brand image. In less than 20 minutes, you can set up and start using your LinkedIn Company Page. With the LinkedIn Career Page, candidates get a comprehensive view of your company through rich content (such as personal stories, team photos, company achievements, and employee feedback).
As a result, companies can increase interaction with candidates, allowing them to get a glimpse of the company culture and attract users to explore suitable job opportunities within your company.
The seventh "rumor": LinkedIn is not an effective tool for building a company brand.
The reality is:
Simply put, LinkedIn has a vast reach. It has over 20 times more users than its competing platforms. Moreover, LinkedIn not only reaches passive candidates - those who are not actively job searching - but also targets candidates who are actively seeking employment. This means that companies are increasing their visibility to a larger pool of candidates even before they consider submitting their resumes to the company.
The eighth "rumor": HR needs to be a data analyst in order to track ROI - the measure of recruitment effectiveness.
The reality is:
LinkedIn's recruitment packages are user-friendly, delivering information to users instantly, helping HR measure the effectiveness of their recruitment efforts. They can easily track progress and candidate engagement with the company, including who is accessing the LinkedIn Page and Career Page, the number of followers, InMail response rates, subscriber counts, and more.
Conclusion:
Recruitment on LinkedIn is incredibly easy and yields high effectiveness, solving all recruitment challenges. Leave your information in this popup, and you will receive detailed guidance to start recruiting or enhance the quality of recruitment on LinkedIn.
(Source: LinkedIn)
