3 Mistakes During On-Campus Recruitment & How to Overcome

As an employer or business seeking talent, you've participated in many "on-campus recruitment days" at universities to engage potential students and alumni. However, you face a tough challenge - you can't recruit anyone!

So what's causing this and how can you fix it? In this article, Aniday will analyze the issues and offer effective solutions.

Why Can't You Make Successful Hires?

Several reasons might be hindering your success in "on-campus recruitment days," but we'll focus on the following three main factors:

1. Lack of Preparation

• Insufficient Research: Failure to research the university, its students, and alumni, leading to a lack of understanding of their needs and desires.

• Inadequate Recruitment Strategy: Failure to design an attractive booth, prepare promotional items, or establish a clear recruitment strategy.

• Unprofessional Recruitment Staff: Absence of a professional and enthusiastic recruitment team, hindering the ability to impress potential candidates.

2. Weak Corporate Brand

• Importance of Brand: Companies with a strong reputation, clear values, positive corporate culture, and growth opportunities are more appealing to potential candidates.

• Competitive Landscape: Lack of a clear and unique business brand makes it challenging to compete with other companies in the same field or region.

3. Unattractive Compensation and Welfare Policies

• Compensation and Benefits: Failure to offer competitive and transparent compensation, bonuses, and benefits.

• Comprehensive Welfare Policies: Lack of attractive benefits such as insurance, vacation, training, and advancement opportunities.

Corrective Actions

Once you've identified the reasons behind your recruitment challenges during "on-campus recruitment days," it's crucial to implement timely and effective measures. Consider the following steps:

1. Preparation is Key

• Thorough Research: Understand the university, its students, and alumni, and tailor your approach to meet their needs and desires.

• Strategic Planning: Develop a suitable recruitment strategy, design an eye-catching booth, and prepare promotional items to create a lasting impression.

• Professional Recruitment Team: Assemble a team of professional and enthusiastic recruitment staff to engage and attract potential candidates.

2. Strengthen Corporate Branding

• Clear Identity: Develop a clear and unique corporate brand that communicates your values, mission, vision, corporate culture, and growth opportunities.

• Positive Image: Engage in social, charitable, and environmentally friendly activities to create a positive and responsible corporate image.

3. Enhance Compensation and Welfare Policies

• Competitive Offerings: Provide a competitive and transparent compensation and benefits policy, ensuring potential candidates feel fairly evaluated and rewarded.

• Comprehensive Benefits: Offer additional benefits like insurance, vacation, training, and advancement opportunities to foster a positive work environment.

Conclusion

Participating in "on-campus recruitment days" is an excellent opportunity to access talent for your company. However, meticulous preparation and effective remedies are essential when facing challenges in the recruitment process. We hope this article from Aniday proves valuable in your recruitment endeavors!