Digital Media Manager

Job Overview And Responsibility

Masterise Group is seeking a (Senior) Manager - Digital & Media to join our Marketing team. Our ideal candidate is a digital specialist with proven experience in the development of integrated media campaigns. In addition to being an outstanding strategist, the candidate should be a team player, and demonstrate excellent ability to manage campaigns and timelines. Key Responsibilities: Marketing & Media: - Develop, implement and manage the digital marketing and/ or media strategy at corporate and project level to ensure top of mind consideration for the Masterise Homes brand and portfolio of products and services - Build up the digital marketing governance and guidelines for projects across all segments; Collaborate with Project Marketing teams and other stakeholders in the application of digital marketing best practices - Measure, analyze and optimize performance across customer touchpoints and campaigns against pre-determined business goals (ROI and KPIs) - Improve our market reach and lead generation tactics through performance and digital growth acquisition strategies - Identify emerging trends and insights. Provide thought leadership and perspective to boost digital adoption and maturity across the organization - Brainstorm new and creative growth strategies People management: - Support the Digital & Media Director in leading and mentoring a growing team of digital strategists and analysts - Collaborate with Project Marketing teams in the development of digital marketing and/ or media strategy across segments to achieve company’s objectives, including but not limited to project success and cost management - Work across other departments and stakeholders including but not limited to Data, IT and Sales to drive key digital marketing transformation - Collaborate with agencies and other vendor partners