Senior Marketing Manager

職務概要

• Key Brand Lead; developing objectives, strategy, priorities, initiatives, budgets & resources • Lead the development & evolution of the brand positioning & communication within regional / global guardrails. • Build and deploy a sharp differentiated and consumer resonant brand architecture for the brand (including regular sugar and No Sugar). • Lead the execution and development of brand plans including:   o Consumer advertising and promotion ideation, screening, testing   o Annual Operating Plan (AOP)   o Innovation pipeline • Lead Innovation Strategy, Pipeline & Process to unlock market initiatives: flavour rotations, new platforms & core product improvements. • Work with CSD Cat-Head on the communications/branding of the initiatives to ensure:   o Deliver on tangible brand & business metrics   o Embed the brand in culture   o Resonate with key target audience & cohort across multiple markets • Support in development on Brands (thematic / platform / consumer engagement / campaigns) including localization of Global content. • Ensure the right channel mix and campaign plans to optimize target consumer reach. • Drive Consumer Centricity across the region by partnering with Insights to strategically plan, validate, monitor and implement data-driven decisions. • Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L. • Working with Finance partner to set pricing to meet revenue and profitability goal; work with Sales to co-develop trade & channel programs, POS support related to brands. • Accountable for team capability through coaching, mentoring and training.