SEO Executive (Full-time remote)

職務概要

About Amber: Amber (amberstudent.com) is a leading global platform for student accommodation. Millions of students globally enrol in university and need a supportive environment where they can stay, rest, and grow! amber allows students to find and book full-time accommodations near their universities without the hassle of negotiation, non-standardised and cumbersome paperwork, and broken payment processes. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 250+ cities. Amber recently secured $21 Million in our first round of institutional funding, led by private equity firm Gaja Capital. This marks a pivotal moment for amber, demonstrating our commitment towards revolutionising the housing experience, starting with students. Learn more here: ● https://www.toutiao.com/article/7337907387956003363/ ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://baby.ifeng.com/c/8XM6wllncNG ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://k.sina.com.cn/article_2710872402_a194a152001013tv3.html ● https://www.sohu.com/a/759328150_121877712 We are expanding our reach in the Chinese market. We are looking for a talented SEO Executive who is also fluent in English and has a strong background in SEO in China. This is a remote opportunity. Key Responsibilities: 1.SEO Strategy & Execution Develop and implement SEO strategies tailored to Baidu and other Chinese search engines. Conduct keyword research in Chinese and identify high-value, localized search terms. Optimize website content, technical elements, and structured data. Plan and execute link-building campaigns with high-authority Chinese websites, forums, and media outlets. 2. Social Media SEO Integrate SEO strategies with domestic platforms such as Xiaohongshu, Douyin, WeChat, and Zhihu. Optimize social media profiles and posts for searchability, utilizing trending topics, hashtags, and multimedia. Align social media content with SEO objectives to increase discoverability and traffic. 3. APP and Mini Program Optimization Implement App Store Optimization strategies for CN app stores. Optimize WeChat Mini Program for internal search visibility, including title, tags, and descriptions. 4. Data Analysis & Reporting Monitor key metrics like organic traffic, bounce rate, CTR, and conversion rates. Provide actionable insights and monthly reports to improve SEO and content strategies. Conduct regular audits to resolve technical issues like crawl errors, page speed, and indexing problems. 5. Content Optimization Collaborate with content teams to create localized, SEO-friendly content for blogs, landing pages, and social media. Optimize multimedia assets (images, videos) for Baidu image/video search. Create tailored content strategies for specific regions and audiences, focusing on engagement and conversion. Manage and optimize content on Baijiahao to improve off-page SEO and expand audience reach. 6. Off-Page SEO Build backlinks and relationships with authoritative Chinese platforms to enhance domain authority. Leverage guest blogging, content partnerships, and press releases to drive traffic and backlinks. Monitor and improve brand mentions, online reputation, and external link profiles.