About US
Working Location: Lầu 42, Bitexco Financial Tower, 2, Hải Triều, Q. 1, Tp. Hồ Chí Minh
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About Mindshare: Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe, and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent. We will not be defined by the formulaic definitions of media. Our defining principles are Speed, Provocation, and Teamwork. We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.
In 2019 Mindshare won the ‘Media Network of the year’ at Cannes Lions, along with many others including Mobile Agency of the Year at the Global MMA SMARTies. Mindshare APAC won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Media Agency Network of the Year 2018', ‘Campaign Asia Pacific Digital Media Agency Network of the Year 2018’ and the SMARTIES™ APAC ‘Agency Network of the Year 2018’ for the fifth consecutive year.
Mindshare is the leading agency in Vietnam with blue-chip international and local clients. In 2018 Mindshare Vietnam won the Mobile Marketing Association’s ‘Mobile Agency of the Year’, for the 4th consecutive year, and Campaign “Vietnam Digital Agency of the year” awards, along with other global, regional and local acknowledgments of our strategic planning expertise and high-quality talent.
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As a part of WPP, GroupM is the world's leading media investment company with a 30% market share and $113.8 billion in annual revenue. One per every three advertisements you see daily are responsible for us globally, whether it is digital, or traditional media.
GroupM officially formed in Vietnam since 2002 and served as the parent company of media agencies including Mindshare, Mediacom, Wavemaker and the outcomes-driven programmatic audience company, Xaxis. Our office is well-located in Bitexco Financial Tower, Ho Chi Minh City and nurtured by 380+ media lovers cross agencies.