Social Media Specialist (Full-time remote)

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About Amber: Amber (amberstudent.com) is a leading global platform for student accommodation. Millions of students globally enrol in university and need a supportive environment where they can stay, rest, and grow! amber allows students to find and book full-time accommodations near their universities without the hassle of negotiation, non-standardised and cumbersome paperwork, and broken payment processes. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 250+ cities. Amber recently secured $21 Million in our first round of institutional funding, led by private equity firm Gaja Capital. This marks a pivotal moment for amber, demonstrating our commitment towards revolutionising the housing experience, starting with students. Learn more here: ● https://www.toutiao.com/article/7337907387956003363/ ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://baby.ifeng.com/c/8XM6wllncNG ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://k.sina.com.cn/article_2710872402_a194a152001013tv3.html ● https://www.sohu.com/a/759328150_121877712 We are expanding our reach in the Chinese market. We are looking for a talented Chinese Social Media Specialist who is also fluent in English and has a strong background in creating engaging content for social media platforms popular in China, such as WeChat, RED, Douyin, and Weibo. This is a remote opportunity. Key Responsibilities: ● KOC/KOL coordination: Scout KOCs to generate impactful User-Generated Content (UGC). ● Content localisation: Localise content by assisting in preparing content for websites and other digital channels. ● Social media calendar: Collaborate with the team and create monthly calendars for social media platforms. Populate the calendars by writing engaging quality content to build an engaging community online. ● Assist the Design team: Coordinate closely with the design team to ensure creatives are aesthetically pleasing and localised for the Chinese markets. ● ORM and backend support: Provide support for managing amber's official accounts, including publishing content, ORM management, resolving post restrictions, and understanding platform rules and functionalities. ● WeChat article design: Design and format engaging articles for WeChat, maintaining the brand's voice and style. ● Growth hacks: Pitch ideas and improvements to meet and over-achieve targets for social media platforms.