Healthcare Content Marketer

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Company Overview Thomson Medical is one of the leading listed healthcare players in the Southeast Asian region with operations in Singapore, Malaysia, and Vietnam. We’re committed to providing high-quality and personalised medical services. We are embarking on an exciting digital transformation journey to enhance our core systems and end-user applications, creating digital and seamless experience for our patients and healthcare partners. As part of this initiative, we are seeking a motivated Healthcare Content Marketer to join our dynamic team. Job Description Thomson Medical is seeking a Healthcare Content Marketer to work with our Content Strategist in producing and managing high-quality content and optimise our funnel. This role involves creating engaging and educational materials for our visitors and patients. What you'll do: 1) Content marketing - Research, outline, and write educational and engaging content about healthcare (women’s health, children’s health, dermatology, or TCM). - Edit articles. - Use SEO optimisation tools like Ahrefs to ensure content ranks for target keywords. - Publish content. - Ensure all content, headings, images, and meta titles/descriptions are clean and optimised. 2) Content distribution - Develop a distribution plan to ensure that content reaches the right audience through various channels, including social media, email marketing, and partnerships. 3) Management of writers - Manage freelance writers to ensure quantity and quality of content produced 4) Others - Explore other growth opportunities related to content in healthcare that is able to continue to support the organisation.