Love, Bonito started out in Singapore in 2005, with its co-founders selling their pre-loved apparel as BonitoChico. Today, Love, Bonito has evolved to be one of the largest omnichannel womenswear brands in Southeast Asia, with an online and physical presence in many key markets including Singapore, Malaysia, Indonesia and Hong Kong. We ship internationally to 18 countries.
Designed in-house in Singapore, we focus on creating accessible and thoughtful styles, ensuring quality and value for the modern everyday woman. Together, we are on a journey with you through life’s seasons: from everyday staples to workwear, to special occasions and milestones—celebrations and motherhood.
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