Senior Trade Marketing Manager (Senior Manager, Client Management)

Marketing Brand Marketing

Icon salary Mức lương
Thương lượng
Icon Location Khu vực
Ho Chi Minh

Tổng quan về công việc và trách nhiệm

General Responsibilities: 1. Manage P&L • Ensure the approved Marketing Budget is allocated toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant suppliers’ brands. • Continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives. • Resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities. 2. Business Management • Interaction with principal’s representatives to provide service, information upon principal’s requirement within the distributorship agreement. • Conduct business review presentation; provide consolidation of sales/distribution reports (monthly or ad-hoc) and spending/fund reports. • Sales forecast, distribution and business/trade activity planning – annually master forecast and quarterly, monthly action and/or revised planning (degree of details varies among principals). • Fully utilize the Regionally Aligned Brand Planning templates for all clients. • Ensure all marketing activities are within allocated A&P budget determined for relevant agencies. • Ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms. • Liaise closely with clients to secure full or partial activities funding for ad-hoc activities. • Work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives. 3. Product Management • Play a strategic role in ensuring range and product selection meets market trends and requirements. • Monitor the brands proactive approach towards consumer tastes and preferences at the local level. • Conduct financial feasibility study of promotion activities to ensure in line with profit objectives. • Provide listing standards for the various distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc. • Prepare and conduct product training if any. • Market research on pricing, competitor information. • Work with clients to define pricing strategy. 4. Sales/Distribution/Product Management • Sales target and distribution target break down (after finalizing with principal and getting agreement from sales heads) by SKU by month and by region/channel. Monthly reviewing for revision if necessary, then sending sales teams a confirmation. • Monthly sales, distribution update report. Promotion planning and its memo released/system installed for execution. Its execution/revaluation monitoring. • Distribution penetration/expansion action planning. Launch planning, pipeline planning, sales training for new product launch. Field check. • Prepare weekly, monthly sales/distribution reports and other reports if any and send to company’s clients on request. • Manage Promoters team if any. 5. A&P Management • Conduct Monthly A&P Management Process (A&P request, MOIT registration, memo released/system installed for execution, field work, action). • Control spending within the agreed/allocated fund. • Monthly double check/certifying of spending and fund balance with F/A team. • Take main charge to follow up with Clients to clarify and complete A&P reimbursement process from Client. • Coordinate with Procurement Team to verify vendor and select best vendor to ensuring cost efficiency. • Prepare and arrange documentation for financial purpose as per company policy. 6. Supply Chain and Logistic Coordination • Work with SCM team to forecast and issue PO on a monthly basis and subject to lead time, stock level of each SKU. • Monitor stock level and forecast accuracy by SKU as per distribution contract. • Stock shelf-life control and taking quick action for bad stock (close-to-expiry) off all warehouses. • Ensure trade returns are managed within contractual agreements. • Conduct stock certification at warehouses to verify and manage stock status. • Coordinate with warehouse team for planning and executing promotion packing in line with promotion scheme. 7. Leadership • Provide consultancy and support to direct report on daily operational tasks. • Coach and develop direct report (via feedback of suppliers/coaching session every quarter, document and follow-up the improvement plan). 8. Others • Participate and support any teamwork activities. • Assist in all other duties as directed from superior from time to time. • Conduct or make available scheduled product training to internal and external customers. • Other projects assigned by Assistant Director, Client Management from time to time.

Kỹ năng và kinh nghiệm tối thiểu

• Marketing, Commerce, Sales in FMCG industry • Proficiency English communication • Good leadership capabilities and ability to innovate and accept innovation and changes as part of continuous improvement • Graduated from University in Marketing, Commercial • Minimum 5 years’ experience in relevant position with a FMCG company

Tại sao ứng viên nên làm ở đây

Benefits will be shared in details for successful candidates.

Ưu tiên có kỹ năng và kinh nghiệm

• Good communication skill • Reporting skill, competitive analysis

Jonhny Do

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Jonhny Do

Headhunter | Recruiter
Verified
Icon employee 77 ứng viên
Icon cup 15 phỏng vấn
Icon health 4 đi làm

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