Digital Marketing Executive
Digital Marketing Marketing Analytics Digital Media Performance Review Google Ads Media Campaign Management
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Location
Job Overview And Responsibility
We are looking for a detail-oriented and analytical Digital Marketing Executive to manage and optimize paid digital advertising campaigns across various platforms. The ideal candidate will have a strong understanding of media buying, campaign objectives, and performance analysis to enhance digital strategies and maximize ROI. Key Responsibilities: • Campaign Management: Set up and manage digital media campaigns across multiple platforms (Google Ads, Meta, TikTok, Zalo, etc.), ensuring alignment with marketing objectives. • Platform Expertise: Understand how different objectives function across paid ad platforms to optimize campaign performance. • Performance Analysis: Analyze campaign reports, identify key insights, and provide recommendations to improve effectiveness. • Optimization & Strategy: Continuously test and refine targeting, bidding, and creative strategies to enhance campaign results. • Budget Management: Monitor ad spend to ensure efficient allocation of resources and maximize returns. • Collaboration: Work closely with creative, content, and data teams to align media strategies with business goals. • Trend Monitoring: Stay updated on industry trends, new platform features, and best practices to ensure innovative and competitive media strategies.
Required Skills and Experience
• Bachelor’s degree in Marketing, Communications, Business, or related field. • At least 2-3 years of experience in digital media buying, paid ads management, or performance marketing. • Strong analytical skills with experience in campaign reporting and data interpretation. • Proficiency in Google Ads, Meta Ads Manager, and other digital ad platforms. • Ability to manage multiple campaigns and adapt strategies based on performance insights. • Excellent communication and problem-solving skills. • Ability to analyze campaign data, identify trends, and optimize performance. • Strong KPI measurement and budget allocation skills. • Deep understanding of Google Ads, Meta Ads, TikTok Ads, and Zalo Ads. • Knowledge of different campaign objectives and bidding strategies. • Strong organizational skills to manage multiple campaigns efficiently. • Ability to adjust strategies based on data insights and business goals. • Innovative approach to A/B testing and campaign optimization. • Quick thinking to resolve campaign performance issues. • Strong teamwork skills to coordinate with creative, content, and data teams. • Ability to present insights and recommendations clearly. • Staying updated on platform changes, new ad formats, and industry trends. • Understanding user behavior shifts and adapting strategies accordingly.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates.
Preferred skills and experiences
Prefer candidates who can onboard as soon as possible
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