SEO & ASO Manager

Gambaran besar dan Tanggung jawab pekerjaan

Reporting to the Head of Growth Marketing, the SEO & ASO Manager will own our SEO and ASO strategy end to end. The successful candidate will be in charge of defining the foundations of our Content strategy to drive organic traffic to our website and app store pages and direct relevant Teams in executing it. The CRM Manager will take full ownership of CRM from lifecycle comms, through to reengagement and growth and will truly be customer obsessive, ideally from a well-known start-up who can demonstrate having true ownership of the CRM function within a business. You will be working to execute on strategies to improve our acquisition, conversion, and retention goals. Owning and driving all ASO efforts - Keyword research & optimization - A/B testing store listing assets - Keeping track of the new opportunities - Ranking algorithm changes, etc. - Handling potential featuring requests - Managing localizations in both Google Play and Appstore SEO - Keyword research and SEO strategy definition - Define and plan content generation calendar - Establish a content generation pipeline and flow - Web (mobile & desktop) landing page optimization - Partner with web devs to make sure the site is ready for SEO efforts and define an escalable way to produce and publish content. - Write effective SEO content for blogs, websites, app store, and social media accounts - Develop and implement link building strategy