Content Marketing Strategist
Market Research Marketing Digital Marketing Strategic Planning SEO Analytics Collaborating
Salary
Location
Job Overview And Responsibility
- Define and execute a comprehensive content marketing strategy tailored for B2B/outsourcing clients. - Research and maintain an SEO-driven keyword list to guide content production for target markets. - Develop and manage a content calendar aligned with marketing funnels and sales goals. - Create and optimize BOFU content (landing pages, case studies, whitepapers, solution pages) to maximize conversion. - Drive thought leadership initiatives through blog posts, insights, podcasts, and industry research. - Collaborate with designers, developers, and video editors to produce engaging multimedia content. - Analyze performance metrics (organic traffic, bounce rate, lead conversion, engagement) to iterate and improve. - Run A/B tests to optimize page layouts, headlines, and CTAs. - Work closely with the Sales and Demand Gen teams to align content with lead nurturing and MQL generation. - Manage external collaborators: industry influencers, guest writers, and third-party media partners. - Repurpose and scale existing content across formats and channels (blog, LinkedIn, video, newsletter, etc.).
Required Skills and Experience
- 3 years of experience in content marketing, digital marketing, or SEO. - Experience working in IT Outsourcing or B2B technology industries. - Strong grasp of SEO fundamentals, keyword strategy, and content performance tracking. - Demonstrated success in developing and executing BOFU content strategies. - Excellent written and verbal communication skills in English. - IELTS 7.5+ or equivalent English proficiency. - Proficient in SEO/analytics tools (Ahrefs, SEMrush, Google Analytics, GA4, etc.). - Experience managing content across blogs, landing pages, social media, video, and more.
Why Candidate should apply this position
- Attractive salary and package up to 33M - 13 months’ salary + holiday bonuses; annual salary review (twice a year). - Free dress code – You’re free to choose the style that makes you feel most confident and comfortable - Bonus for 4 major holidays each year - Annual trips, monthly/quarterly team building - A flat, youthful, and comfortable working environment - Friendly, innovative, and supportive culture - Self-management is appreciated - Union benefits - Social insurance, health insurance as per government regulations. - BSH health insurance package. Annual health check-ups.
Preferred skills and experiences
- Experience working with international clients (US/EU/APAC). - Background in SaaS or long-term product development. - Familiarity with Agile or cross-functional team collaboration.
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