Digital & Ecommerce Marketing Manager
eCommerce Social Media Marketing Google Analytics Marketing
Salary
Location
Job Overview And Responsibility
I. JOB PURPOSE Digital • Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social media • Establish and execute a digital marketing strategy to distribute content • Work with brand team, and other stakeholders to maintain company’s digital presence • Maintain consistent brand messaging across all social channels • Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience • Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness. Ecommerce • Developing and executing e-commerce strategies to drive online sales and enhance the customer experience. • Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes. • Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction. • Plan & implement marketing activities to drive traffic to ecommerce sites & sales online (including both on & offsite activities, digital & social marketing tactics). • Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms. • Analysing sales performance and customer behaviour to identify opportunities for improvement. The position is based in Ho Chi Minh City. He/she hierarchically reports to the Marketing Director II. RESPONSIBILITIES Digital • Research, track, and analyze consumer behaviors and trends on digital & media usuage and implement research insight into digital marketing campaigns • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs • Collaborate with brand team to brainstorm new and innovative growth strategies and marketing techniques • Develop and monitor Marketing campaign budgets • Stay up to date on the latest social media trends, and implement them in company’s marketing campaigns Ecommerce • Work with product marketing & sales to prepare information for product listings, descriptions, and pricing in the online store. • Regularly coordinate with retailer to update product information, images, and descriptions to ensure accuracy, appeal, and consistency. • Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement. • Analyse customer behaviour and trends to identify growth opportunities and areas for improvement. • Analyse data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour. • Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns. • Stay updated with the latest trends and best practices in e-commerce and digital marketing.
Required Skills and Experience
1. General Knowledge, Skills & Qualifications • Bachelor’s degree in Business, Marketing, E-Commerce, IT, or a related field. • 3-5 years of experience at manager level in digital marketing role or in a similar e-commerce & digital marketing role. • In-depth knowledge of current digital trends, social media savvy, with a passion for staying on top of trends • Strong sense of creativity, imagination, and innovation • Excellent interpersonal skills, with the ability to collaborate with other departments • Ability to analyze consumer metrics, reports, and trends • Strong understanding of online sales platforms and digital marketing strategies. • Expertise in digital marketing techniques, including SEO, SEM, and social media marketing. • Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools. • Excellent analytical skills and proficiency with CRM software and MS Excel. • Proficiency in content management systems (CMS) and customer relationship management (CRM) software. • Knowledge of UX/UI principles and how they impact online sales. • Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry. • Solid communication and organisational skills, with the ability to manage multiple projects simultaneously. • Analytical mindset with the ability to derive actionable insights from data. • Familiarity with e-commerce trends such as personalisation, chatbots, or AI-driven shopping experiences. 2. Key Success Factors • Enthusiasm for the job. • A proactive work ethic. • Creativity and an understanding of the importance of visual aesthetics with attention to detail. • Excellent communication skills. • Good problem solving skills. • The ability to work well under pressure and to make quick, sensible decisions. • Commercial awareness. • Desire to develop your own skills and knowledge. • The ability to provide, accept, and act appropriately, on feedback. • Willingness to embrace new ideas and adapt to changes. • Self-motivation to successfully achieve deadlines and goals.
Why Candidate should apply this position
• Benefits will be shared in details for successful candidates
Preferred skills and experiences
• Prioritize candidate who can onboard asap
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