Digital Media Manager
Google Analytics Digital Media Digital Marketing Email Marketing Marketing
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Job Overview And Responsibility
Masterise Group is seeking a (Senior) Manager - Digital & Media to join our Marketing team. Our ideal candidate is a digital specialist with proven experience in the development of integrated media campaigns. In addition to being an outstanding strategist, the candidate should be a team player, and demonstrate excellent ability to manage campaigns and timelines. Key Responsibilities: Marketing & Media: - Develop, implement and manage the digital marketing and/ or media strategy at corporate and project level to ensure top of mind consideration for the Masterise Homes brand and portfolio of products and services - Build up the digital marketing governance and guidelines for projects across all segments; Collaborate with Project Marketing teams and other stakeholders in the application of digital marketing best practices - Measure, analyze and optimize performance across customer touchpoints and campaigns against pre-determined business goals (ROI and KPIs) - Improve our market reach and lead generation tactics through performance and digital growth acquisition strategies - Identify emerging trends and insights. Provide thought leadership and perspective to boost digital adoption and maturity across the organization - Brainstorm new and creative growth strategies People management: - Support the Digital & Media Director in leading and mentoring a growing team of digital strategists and analysts - Collaborate with Project Marketing teams in the development of digital marketing and/ or media strategy across segments to achieve company’s objectives, including but not limited to project success and cost management - Work across other departments and stakeholders including but not limited to Data, IT and Sales to drive key digital marketing transformation - Collaborate with agencies and other vendor partners
Required Skills and Experience
- At least 6 years’ experience in Digital Marketing & Media Management in either an in-house or digital agency role. Minimum 2-3 years of demonstrable supervisory experiences required - Demonstrable working knowledge of digital media channels and tactics, including but not limited to SEM, Display, YouTube, Facebook Ads and email marketing - Excellent planning, analytical and organizational skills with high attention to detail in digital asset production, campaign optimization and reporting - Comfortable analyzing data sets and put forth recommendations to senior stakeholders. Working knowledge of analytics and optimization tools such as Google Analytics and Adobe Analytics a definite plus - Passionate about all things digital and keeps abreast of evolving digital trends
Why Candidate should apply this position
- Benefits will be shared in details for successful candidates
Preferred skills and experiences
- Prioritize candidates who can onboard as soon as possible
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