Senior Brand Advocacy & Content Specialist
ClosedMarketing Brand Management
Location
Job Overview And Responsibility
Job Overview: Develop and implement strategic initiatives to enhance brand advocacy and expand brand influence across digital and community platforms. Collaborate cross-functionally to establish standardized frameworks and manage content partnership programs that drive credibility and engagement. Key Responsibilities: - Collaborate with Brand, Strategy, Legal, and Corporate Affairs teams to understand product/category insights and define advocacy-driven communication strategies. - Plan and execute community-based and influencer-driven brand initiatives through parenting groups, forums, online communities, and macro/micro opinion leaders. - Develop and maintain the Brand Advocacy Playbook, including communication angles, partner guidelines, publishing schedules, and campaign measurement models. Lead content partnership efforts: - Coordinate with media platforms, publishers, and community-based networks to develop collaborative content that promotes positive brand positioning. - Negotiate, plan, and supervise content partnerships aligned with brand identity and strategic messaging. - Monitor and analyze performance metrics across key campaigns: reach, engagement, sentiment, brand favorability, and earned media value. - Oversee execution by agencies and partners to ensure message alignment, delivery quality, and cost-effectiveness.
Required Skills and Experience
- Bachelor's degree in communications, Marketing, Sociology, or related disciplines. - Minimum 2–3 years of experience in social content, influencer marketing, or advocacy strategy in FMCG or digital agencies. - Strong ability to translate consumer and category insights into advocacy strategies and content plans. - Proven coordination skills across internal and external stakeholders. - Creative, analytical, and result-oriented with strong project management capabilities
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
- Experience in developing advocacy playbooks is a strong advantage.
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