Senior Trade Marketing Manager (Senior Manager, Client Management)
Marketing Brand Marketing
Salary
Location
Job Overview And Responsibility
General Responsibilities: 1. Manage P&L • Ensure the approved Marketing Budget is allocated toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant suppliers’ brands. • Continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives. • Resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities. 2. Business Management • Interaction with principal’s representatives to provide service, information upon principal’s requirement within the distributorship agreement. • Conduct business review presentation; provide consolidation of sales/distribution reports (monthly or ad-hoc) and spending/fund reports. • Sales forecast, distribution and business/trade activity planning – annually master forecast and quarterly, monthly action and/or revised planning (degree of details varies among principals). • Fully utilize the Regionally Aligned Brand Planning templates for all clients. • Ensure all marketing activities are within allocated A&P budget determined for relevant agencies. • Ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms. • Liaise closely with clients to secure full or partial activities funding for ad-hoc activities. • Work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives. 3. Product Management • Play a strategic role in ensuring range and product selection meets market trends and requirements. • Monitor the brands proactive approach towards consumer tastes and preferences at the local level. • Conduct financial feasibility study of promotion activities to ensure in line with profit objectives. • Provide listing standards for the various distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc. • Prepare and conduct product training if any. • Market research on pricing, competitor information. • Work with clients to define pricing strategy. 4. Sales/Distribution/Product Management • Sales target and distribution target break down (after finalizing with principal and getting agreement from sales heads) by SKU by month and by region/channel. Monthly reviewing for revision if necessary, then sending sales teams a confirmation. • Monthly sales, distribution update report. Promotion planning and its memo released/system installed for execution. Its execution/revaluation monitoring. • Distribution penetration/expansion action planning. Launch planning, pipeline planning, sales training for new product launch. Field check. • Prepare weekly, monthly sales/distribution reports and other reports if any and send to company’s clients on request. • Manage Promoters team if any. 5. A&P Management • Conduct Monthly A&P Management Process (A&P request, MOIT registration, memo released/system installed for execution, field work, action). • Control spending within the agreed/allocated fund. • Monthly double check/certifying of spending and fund balance with F/A team. • Take main charge to follow up with Clients to clarify and complete A&P reimbursement process from Client. • Coordinate with Procurement Team to verify vendor and select best vendor to ensuring cost efficiency. • Prepare and arrange documentation for financial purpose as per company policy. 6. Supply Chain and Logistic Coordination • Work with SCM team to forecast and issue PO on a monthly basis and subject to lead time, stock level of each SKU. • Monitor stock level and forecast accuracy by SKU as per distribution contract. • Stock shelf-life control and taking quick action for bad stock (close-to-expiry) off all warehouses. • Ensure trade returns are managed within contractual agreements. • Conduct stock certification at warehouses to verify and manage stock status. • Coordinate with warehouse team for planning and executing promotion packing in line with promotion scheme. 7. Leadership • Provide consultancy and support to direct report on daily operational tasks. • Coach and develop direct report (via feedback of suppliers/coaching session every quarter, document and follow-up the improvement plan). 8. Others • Participate and support any teamwork activities. • Assist in all other duties as directed from superior from time to time. • Conduct or make available scheduled product training to internal and external customers. • Other projects assigned by Assistant Director, Client Management from time to time.
Required Skills and Experience
• Marketing, Commerce, Sales in FMCG industry • Proficiency English communication • Good leadership capabilities and ability to innovate and accept innovation and changes as part of continuous improvement • Graduated from University in Marketing, Commercial • Minimum 5 years’ experience in relevant position with a FMCG company
Why Candidate should apply this position
Benefits will be shared in details for successful candidates.
Preferred skills and experiences
• Good communication skill • Reporting skill, competitive analysis
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