Partnership & Eb2C Campaign Manager (Digital Key Account Manager) - HCMC
Network Sales
Salary
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Job Overview And Responsibility
Affiliate Partnership Development • Identify, establish and grow strategic affiliate relationships to drive Alcohol and Non-alcohol category penetration and omnichannel conversions. • Negotiate and execute joint business plans with a holistic approach across business verticals and horizontals that drive win-win outcomes, including maximising investment effectiveness. • Lead B2B2C initiatives related to affiliate marketing and digital partnerships. • Build online consumers/shoppers understanding through strengthening data sharing approach in each partnership. • Analyse and advise on new market trends, business opportunities and market segments in local and global landscape. • Analyse past performance to improve marketing effectiveness, efficiency, and ROI. Digital consumer/shopper growth • Improve and improvise digital consumer/shopper experience throughout the digital consumer/shopper journey by suggesting unique value propositions for both affiliate partnership and consumer/shoppers. Influence user flow & interface design and ensure standard practices and processes regarding the brand identities are followed. • Develop & roll out communication strategies to grow digital consumer/shopper base on each digital B2B2C touchpoint. • Execute online merchandising initiatives, testing and measuring different approaches to messaging, design, and targeting those which drive the best results and response, across websites and devices. • Collaborate with internal stakeholders to decide on the innovative ways of engaging consumer/shoppers via digital platforms, winning new initiatives, new ways of consumer/shopper engagement and generate traffic to Heineken online stores and offline outlets. • Analyse channel/behavioural data to create a tailored omnichannel approach that fits consumer/shopper occasions and drive seamless integrated consumer/shopper journey. • Increase brand exposure via samplings & cross-category/cross-brand (external) partnerships. • Analyse past performance to improve marketing effectiveness, efficiency, and ROI. Integrated Campaign Management • Deliver integrated campaign planning, execution, and evaluation in omni-channels with strong cross-team collaboration. • Manage given campaign budget and responsible for securing digital budgets from marketing and trade activities that lead to engagement and conversion in online grocery stores. • Define and track metrics to increase sales and build value for initiatives. • Implement policies and procedures consistent with that of the department and/or organization to ensure efficient and effective operation for the scope of work. • Provide timely feedback to commercial leaders regarding performance, activities, and account strategy concerns.
Required Skills and Experience
Education/Qualifications: • Bachelor’s degree or above, preferably in business/marketing. • Excellent verbal and written communication skills in Vietnamese and English. Experience: • +5 years of sales or brand management experience in the consumer/shopper product industry. • +3 years of experience in the online industry, related to FMCG products; must have proven experience in developing, executing partnerships demonstrating an omnichannel approach in Vietnamese retail. • Extensive experience with and deep understanding of different players in the online retail landscape. • Good knowledge of online shopper missions and their journeys, and how to identify opportunities to create and accelerate demand. • Experience working as a key account manager or business development in digital platforms or working directly with digital partners (e-Wallets, Ride hailing) will be an advantage. Other Job Requirements: • Strong negotiation, commercial and client-facing abilities. • Collaborative, team-oriented spirit with a history of success developing strategic relationships and leading cross-functional projects. • Proactive and problem-solving attitude. • Smart business acumen & strategic thinking, drive for innovations. • Ability to adapt to evolving roles and responsibilities, open to new learning opportunities. • Ability to conceptualise and execute projects, with a strong bias for action and deliver results. Track record of developing and managing multiple campaigns simultaneously. • Strong analytical skills to evaluate business opportunities, financial savvy to build profitability. • High energy, resilient, and committed to driving impact and improvement.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prefer candidates who can onboad as soon as possible
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