Assistant Brand Manager
Branding Marketing Brand Marketing Digital Marketing English Social Media Management Branding
Salary
Location
Job Overview And Responsibility
- To assist Brand Manager in developing & executing brand marketing strategies for Skincare products, ensuring alignment with brand positioning and business objectives. - Support the development and implementation of 360-degree marketing campaigns, including digital, social media, influencer collaborations, and offline activations. - To work with Sales & Trade team to ensure branding and promotion activities aligned with approved brand strategy & brand guideline. - Collaborate with internal teams (design, sales, e-commerce, social media, content MKT) and external partners (agencies, retailers) to enhance brand visibility and engagement - To work with product development teams to support new product launches, packaging, and formulation improvements. - Assist in managing MKT budgets and ensure effective allocation of resources. - Conduct market research, analyze consumer insights, and track industry trends to identify opportunities for brand growth.
Required Skills and Experience
- Bachelor’s degree in Marketing, Business, or a related field. - 2+ years of experience in brand marketing, - Strong understanding of skincare market trends, consumer behavior, and competitor landscape. - Passion for beauty and skincare with a creative and proactive mindset. - Experience in digital marketing, influencer marketing, and social media strategy. - Excellent project management and multitasking skills with attention to detail. - Proficiency in English (both written and spoken),
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
- Preferably in the skincare or beauty industry. - Plus Chinese
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