UA Specialist
Marketing Marketing User Acquisition Performance Marketing
薪资
地点
职位概述与职责
Run campaigns and creative tests every single day — hunting winning hooks and keeping every dollar of spend accountable. Campaign Operations - Set up, monitor, and optimize daily campaigns on your channels. - Manage budget pacing; flag anomalies early. Creative Testing - Brief creative ideas to the Art team from hooks and trends. - Run A/B hook tests; measure CTR and IPM; iterate continuously. Analysis & Reporting - Keep daily CPI / ROAS dashboards up to date. - Track cohorts; propose optimizations backed by data. Store & ASO Support - Support icon, screenshot, and store listing tests. - Watch conversion rates on the App Store and Google Play. Success Metrics - Performance: CPI, ROAS, - Testing: Test Velocity, IPM, CTR - Execution: Budget Pacing, Report Quality
任职要求与经验
- 1+ years in performance marketing - Strong Excel / Google Sheets. - Eager to learn; happy living in the numbers every day.
为何应聘该职位
- Own high-impact User Acquisition campaigns with real business impact - Work with top ad platforms and cross-functional Product, Data, and Creative teams - Grow your career in a fast-paced, data-driven environment
加分技能与经验
- Has run Meta / TikTok / Google Ads. - Mobile game experience. - Understands MMPs (AppsFlyer, Adjust). - A feel for TikTok trends and creatives.
汇报对象
Lead UA
面试流程
1st round: HR, 2nd round: Hiring Manager
664
160
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