Senior / Marketing Associate
Creativity Data Analytics Digital Marketing
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
We're looking for a Senior/Marketing Associate with a passion for growth, data, and customer experience to join our team at ShopBack Vietnam. In this role, you’ll lead high-impact campaigns, manage key product and CRM initiatives, and collaborate cross-functionally to drive user engagement and business growth. Success in this role requires a growth mindset, strong analytical and creative thinking, and the ability to execute with agility. You’ll thrive here if you’re customer-obsessed, proactive, and ready to test, learn, and continuously improve. Campaign, Product Management & Growth - Conceptualize and execute comprehensive in-app campaigns, focusing on driving growth and maximizing campaign revenue with a focus on Travel vertical. - Monitor, analyze campaign performance to derive data-driven insights to make informed marketing decisions and drive continuous optimization. - Initiate and implement plans to grow transacting customers and improve Customer Lifetime value (CLV). - Initiate and carry out experiments (A/B testing, pilot launches, etc.) to validate campaign mechanics, optimize performance and drive informed growth decisions. - Work closely with Product and Customer Service departments to gather insights from users, contributing to product enhancements. - Collaborate with stakeholders across Business Development, CRM, Product, and Data to align on objectives and deliver integrated marketing campaigns. Customer Relationship Management (CRM) - Own and lead CRM strategy and execution, covering both Lifecycle CRM and Promotional CRM, including content planning, segmentation, and campaign automation to drive personalized experiences and increase CLV. - Collaborate closely with the Regional CRM team to implement lifecycle journeys and optimize performance through testing and iteration. - Design and run A/B experiments across both lifecycle flows and promotional campaigns to continuously improve engagement and conversion outcomes. - Monitor CRM KPIs, analyze performance data, and apply insights to refine CRM tactics and best practices across channels (email, push notifications, in-app, etc.). Others - Assist relevant stakeholders (Operations, CS, BD) resolve problems related to the in-charged SOWs (Campaign, Product, Brand Solution, onboarding). - Undertake other tasks as assigned by the Manager.
Kỹ năng và kinh nghiệm tối thiểu
- Bachelor's degree in Marketing, Business, or a related field. - 3-5 years experience as Campaign Planner/Campaign Specialist/Growth Marketing Executive - Creative thinking, data-driven mindset, excellent in analyze data to drive actionable insights. - Excellent project management, and organizational skills in a fast-paced environment. - Strong written and verbal communication skills, fluent in English. - Self-motivated, adaptable, and detail-oriented with a positive, solutions-first mindset. A team player with a "can't-is-not-an-option" attitude, resourceful, not discouraged by failure or mistakes. - Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
Tại sao ứng viên nên làm ở đây
- Benefits will be shared in details for successful candidates
Ưu tiên có kỹ năng và kinh nghiệm
- Master's degree is a plus. - Prior experience in digital marketing, tech start-ups or the e-commerce industry is preferred.
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