Digital Marketing Manager
Digital Marketing
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
1. Own and scale Meta Ads (Facebook/Instagram) campaigns globally: - Manage 6–7 figure monthly ad spend with full P&L accountability. - Implement conversion-focused campaigns to drive purchases and maximize financial / performance metrics. - Leverage different Meta tactics, and optimization rules to improve performance. 2. Data-driven experimentation & technical excellence: - Continuously test bidding models, creatives, audiences, placements, and funnels. - Lead R&D efforts for new features and platform changes in the Meta ecosystem. - Build and iterate on creative testing frameworks and campaign structures. 3. Team management & leadership: - Manage and coach a high-performing team of 6–10 media buyers. - Develop KPIs and growth plans, foster a results-driven and learning-first culture. - Drive a culture of ownership, learning, and performance excellence within the team. 4. Cross-functional & Collaboration - Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates. - Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.
Kỹ năng và kinh nghiệm tối thiểu
- A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field. - More than 3 year of experience in performance marketing, focus on conversion objective in Google, Facebook, or other ad network for eCommerce / App, Games - Demonstrated leadership in managing and scaling a performance marketing team. - Proven experience managing $100k+ monthly ad budgets and optimizing for CAC, LTV, and ROAS. - Strong experience with Facebook Pixel, Conversion API, Dynamic Ads, automated rules, or creative optimization tools within the Meta ecosystem. - Strong ability to interpret campaign data and identify optimization opportunities. - Proactive in staying up to date with the latest platform changes and advertising innovations.
Tại sao ứng viên nên làm ở đây
Benefits will be shared in details for successful candidates
Ưu tiên có kỹ năng và kinh nghiệm
Prioritize candidates who can onboard as soon as possible
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