Consumer Insights Manager
Analytics Growth Strategy Communications
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
1. Manage monthly business performance monitoring and diagnosis for in-charge categories and multi-brands: provide comprehensive story (what work, does not work vs. plan) with fact-based insights to imply potential actions. Leverage all data sources including Nielsen Retail Audit, Internal data, Brand health tracking (if relevant), integrating with market visit or observation or interaction with relevant functions - trade, planning, RGM,... 2. Lead brand research agenda: - Manage all research projects of in-charge categories and multi-brand projects (Brand health tracking, product/concept/communication test, segmentation, U&A, price study, volume forecasting, consumer portrait...) across research methodologies. - Drive the effectiveness of research projects via working with agencies to have cost effective research approaches, maximizing the application of research findings into business actions and leveraging the expertise/qualified resources of agencies. - Build research plan based on AOP and discussion with business team 3. Manage key strategic reports to facilitate the Tet/JBP/AOP (as key strategic business plan) - Clarify business questions to ensure provide clear brief to research agencies - Manage the work of respective agencies and do the integration to address defined business questions - Provide clear I&O which imply actions forward 4. Be in-charge of ad-hoc requests, analysis preparation for BOD/visitor visit where relevant to in-charge categories 5. Drive CI initiatives (CI fundamental training, data automation, consumer immersion, new research approaches, trend updates...) 6. Other tasks assigned by Line Manager
Kỹ năng và kinh nghiệm tối thiểu
- Bachelor graduation in Business Administration/Economics/Marketing - At least 5-7 Years experience in Consumer Insight/Market Intelligence in FMCG - Solid research expertise (quali&quanti, Nielsen RA, Kantar in-home consumption, Brand health tracking), logical & strategic thinking, project management & leadership skills, business-centric research approach -Good analytical and integration skills -Good communication/interpersonal and presentation skills -Good influencing skills -Passionate about consumers, customers and brands -Insightful, curious & creative -Growth mindset -Team work spirit -English proficiency - Strong command of MS PowerPoint and Excel.
Tại sao ứng viên nên làm ở đây
Benefits will be shared in details for successful candidates
Ưu tiên có kỹ năng và kinh nghiệm
- Advanced skills like forecasting technique, Power BI,..is a plus.
Ứng tuyển vào công việc này
Công việc đã hoàn thành (4)
