Analytical
Key Responsibilities: - Lead the planning and execution of integrated digital marketing campaigns that support offline events (e.g. product launches, pop-ups, exhibitions), ensuring seamless alignment between digital and offline channels. - Develop and optimize Facebook/Instagram ad campaigns to maximize reach, engagement, and ROI. - Collaborate with and manage agencies and tech partners to develop digital platforms such as landing pages, applications, and interactive tools tailored to campaign objectives. - Take full ownership of CRM system development projects — including defining requirements, aligning with internal stakeholders, working with vendors, and driving successful implementation and adoption. - Build and maintain real-time campaign performance dashboards using Google Data Studio or equivalent tools, and turn insights into actionable improvements. - Ensure brand consistency and content quality across all digital channels and campaign touchpoints. Additional Responsibilities: - Support planning and execution of offline events, from logistics to on-site coordination. - Assist with other marketing tasks as assigned - Stay updated on market trends and suggest fresh ideas to elevate campaign quality and audience engagement.
- Minimum 4 years of experience in digital marketing or integrated campaign roles. - Proven ability to plan and optimize paid social media ads (especially Facebook & Instagram). - Proficiency in building data dashboards and campaign reports (Google Data Studio preferred). - Strong analytical and project management skills; detail-oriented and organized. - A proactive, curious mindset with strong commitment and a can-do attitude.
Benefits will be shared in details for successful candidates
- Experience in event marketing/execution is a strong plus. - A genuine interest in art toys or creative subcultures is highly valued.