• Leena Vu
  • Director of Brand & Communications

Director of Brand & Communications

Brand Management Communications Marketing

Icon salary Mức lương
$1.916 - 2.683
Icon Location Khu vực
Ho Chi Minh

Tổng quan về công việc và trách nhiệm

The Director of Brand & Communications owns how the company thinks, speaks, and shows up across all channels. This role is responsible for building and maintaining a clear, credible, and differentiated brand narrative, ensuring consistency across internal and external communications. Core Responsibilities 1. Brand Narrative & Positioning - Own the company’s brand positioning, value proposition, and messaging architecture - Define and maintain brand voice, tone, and language guidelines - Ensure all communications reinforce a single, coherent narrative - Translate complex ideas into simple, compelling stories 2. Writing & Content Leadership - Set the editorial direction across all channels - Personally write and/or edit: • Founder narratives and thought leadership • Long-form articles, essays, and reports • Website and product messaging • Key announcements and strategic documents - Maintain a high bar for clarity, structure, and substance in all written output 3. Omnichannel Communications - Own messaging consistency across: • Website • Social media • Editorial content • PR and external communications • Internal communications - Define what each channel is for—and what it is not - Ensure message adaptation without message dilution 4. External Communications & Reputation - Lead PR strategy, key announcements, and media narratives - Support partnerships and launches with clear, aligned messaging - Protect and strengthen brand credibility over time 5. Internal Communications - Shape internal narratives that reinforce vision, strategy, and priorities - Help teams understand why decisions are made, not just what is decided - Act as a clarity layer between leadership and the organization 6. Cross-Functional Collaboration - Work closely with: • Founders (strategy → narrative) • Research (insight → story) • Design (words before visuals, not after) • Product (value articulation, not feature dumping) - Ensure communication supports long-term brand equity, not short-term noise

Kỹ năng và kinh nghiệm tối thiểu

- 8+ years in brand, communications, editorial, or narrative-driven roles - Exceptional writing and editing skills (this is non-negotiable) - Strong strategic thinking and positioning ability - Proven experience owning brand voice across multiple channels - Ability to work directly with senior leadership and challenge unclear thinking - Comfort with ambiguity and early-stage environments

Tại sao ứng viên nên làm ở đây

- Full statutory benefits in Vietnam - Performance bonus. - ESOP 12-month cliff / 4-year vesting if the candidate want to stay long-term. Why you’ll love working here - Your identities ship into real products and campaigns quickly. - High autonomy with streamlined processes and fast decisions.

Ưu tiên có kỹ năng và kinh nghiệm

- Background in journalism, strategy, editorial, consulting, or brand leadership - Experience building a brand from zero or repositioning an existing one - Experience working with research-driven or product-driven teams - High taste level and low tolerance for fluff

Báo cáo cho

Founder / CEO

Quá trình phỏng vấn

1-2 vòng phỏng vấn cùng Founder/CEO

Leena Vu

Headhunter | Recruiter
Verified
employee 894 ứng viên
cup 238 phỏng vấn
health 38 đi làm

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Leena Vu

Headhunter | Recruiter
Verified
Icon employee 894 ứng viên
Icon cup 238 phỏng vấn
Icon health 38 đi làm
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