Brand Executive
Brand Marketing Strategic Planning
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
- Develop and implement the marketing plan of our brands to achieve the set sales and market share targets, which include consumer and market research, product and brand concept definition, product development and packaging design supervision, pricing, new product launches, monitoring advertising campaigns, and sales monitoring. - Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company’s vision, strategy, and goals. - Identify advertising goals, propose appropriate media and communications, and allocate resources for effective, economical, and suitable advertising campaigns to target consumers. - Liaise with related departments (R&D, Finance, Sales, etc.) to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
Kỹ năng và kinh nghiệm tối thiểu
- Experienced as Marrketing/ Brand executive role in FMCG corporations. Skills - Business English - MS Office - Presentation & Communication - Negotiation & Influencing Functional Competencies - Market Analysis - Marketing & Brand Management - Project Management - Innovation Masan's Core Competencies - Consumer Centricity - Ownership - Passion for winning - Purposeful Leadership Masan's Leadership Competencies - Business Acumen - Learning Agility - Dealing With Ambiguity - Vision & Strategy - Talent Catalyst - Leading The Change - Integrity & Trust - Stakeholder Management - Collaboration - Planning - Problem Solving - Result Driven - Education: Bachelors trong Marketing hoặc Business Administration - Ability to travel on business trips
Tại sao ứng viên nên làm ở đây
Benefits will be shared in details for successful candidates
Ưu tiên có kỹ năng và kinh nghiệm
Extensive insights into consumers and market in Vietnam are a plus.
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